Retail Events Marketing Manager
Entain, Australia
Job Description
About the role
As a part of becoming a leading entertainment brand, Entain has recently begun a new stream of business by being present in venues across Australia. We are looking for a Retail amp; Events Marketing Manager to lead hosting events at these venues, this role will give the ideal candidate the ability to mix brand marketing, promotions, and events that will drive buzz and excitement for this focus for us.
You will be a key player within the team, where dedication and commitment are as fundamental as any previous work history you bring with you. You will work across the board with the likes of brand, content, product, CRM, digital amp; media + internal design teams to develop and deliver fun, engaging integrated retail-focused campaigns for both Ladbrokes and neds brands.
You will be fully supported by the GM's of Marketing for both the Ladbrokes and neds teams and will get the opportunity to represent them across multiple campaigns across the Eastern Seaboard. If your superpowers are juggling multiple tasks, being able to prioritise accordingly and cross-collaboration with multiple stakeholders this role is for you!
About Entain
We’re Entain. Our vision is to be the world leader in sports and gaming entertainment. We are creating exciting and trusted customer experiences and revolutionising the gaming space. Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands names such as Ladbrokes Australia, neds, Bookmaker, betstar, and many more.
What you will do
- Ownership and implementation of acquisition, retention and usage marketing strategies across all instore elements + working alongside your brand counterparts internally at Entain and our partners.
- Taking full end-to-end ownership of these events and campaigns from the briefing stage right through to execution and results and analysis.
- Ensuring all key metrics are hit as well as working with our key insights and data teams to report back to the business the successes/areas for improvement as we move into this new phase.
- Managing the marketing element of the Entain retail budget including monthly reporting and processing of invoices where required.
- Building and maintaining an expert level of product knowledge.
- Maintaining visual merchandising standards in store alongside our partners.
- Please Note: You will be required to travel on the eastern seaboard regularly as we will be utilising venues for key sports and racing events throughout the year which you will leading, working with teams on-site to bump in and out and run the events.
Who we’re looking for
- 4-6 years’ experience in retail consumer marketing from a national retailer or fast-paced agency role on high-volume retail clients, or event management.
- Extensive experience working with POS and in-store messaging ensuring it's consistent and on brand and having the ability to run with numerous campaigns simultaneously.
- Outstanding stakeholder management.
- Strong project management skills, with the ability to influence people and stakeholders through a changing and evolving environment.
- A positive and pro-active mindset to seek solutions to problems and challenges, not to seek problems.
- A can-do attitude: you are a self-starter, resilient, positive, and can work with little supervision and deliver.
Why Entain
- Genuinely flexible work arrangements we aim to be in the office two days a week, but we want you to work the way that best suits you and your life.
- 9-day fortnights Yep that’s right!
- Up to 12 weeks Paid Parental leave.
- Heavily subsidised gym memberships and other paid-for services as part of our wellness calendar.
- Free onsite barista and fully stocked fridge and pantry for breakfast and lunch.
- Extensive learning and development programs so you can expand your expertise.
- Company-wide events to recognise and celebrate the great work of our team.
- We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to free and discounted tickets to sporting and racing events.
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
For more i