Performance Marketing Specialist
Lyka Pet Food, Australia
Job Description
Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Sadly, statistics have shown us that approximately eighty percent of pets are suffering from dental disease, with one in every three being diagnosed with cancer, and forty-one percent overweight. As humans we are acutely aware of the positive impact fresh wholefoods can have on our health and wellbeing, however the same hasn’t always been said for our furry friends. We're on a mission to change that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first.
Today, we are proud to share we’ve served and fed over 10 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and take Lyka into new markets.
Currently, we have a team of 140 pet-obsessed people on our team who share our vision. These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing. To date, we have raised over $40M in funding from our venture fund investments and pet industry insiders, who believe in our mission and ability to drive change in an outdated industry, providing nutrition that nourishes puppers from the inside out.
Are you ready to shake things up and give pets the life they deserve? Come join your people.
The Team
The Lyka pack is growing! We’re looking for a strong Performance and Digital Marketing professional to join our Marketing team. You will report to our Senior Performance Marketing Manager and work closely with our Creative, Product and Data teams to bring to life our paid media initiatives and drive user growth! You will be working with a cross-functional team of technically savvy and mission driven dog lovers that are ushering a new era in the pet wellness space. Sounds like a team you’d love to work for? Keep reading below and apply!
The Role?
We are looking for a strong junior to mid-professional with 2 to 4 years of experience working with fast growing consumer startups and/or a digital marketing agency. You’ve ideally got experience managing paid media budgets, setting up campaigns, analysing, reviewing and presenting data and recommendations.
At Lyka, you’ll be able to leverage this experience to build your career in our broader Marketing team as you’ll be supported heavily by Senior Performance Marketing Manager (Paige), our Head of Marketing (Ben) and our Creative Lead (Analise).
Requirements
What you will do
- Setting up new campaigns and ads on a regular basis, aligned to industry-wide best practices
- Analysing campaign performance and provide reports/insights to find growth opportunities including but not limited to ads, creatives, audiences, keywords and landing pages
- Reviewing ad performance across Meta, TikTok, Display and YouTube on a daily amp; weekly cadence and work closely with the Creative team to produce new assets
- Assisting in channel specific ad creative ideation, digital strategy and testing
- Monitoring and optimising Meta, TikTok, Display and YouTube campaigns within budgets and KPIs
- Running experiments across core platforms to identify opportunities and inefficiencies to improve ROI
- Supporting the Senior Performance Marketing Manager on managing the Affiliate program
- Liaising and communicating with the Senior Performance Marketing Manager, Head of Marketing and other key stakeholders about performance results and strategies
- Ability to present data and insights in a digestible and effective manner to
- Stay on top of industry trends and monitor competitor movements
Who you are
- 2-3 years hands on experience managing Google Ads and Social campaigns (including Search, YouTube, Display, Meta, TikTok etc) and Native
- Highly analytical and data-driven
- Advanced skills in Excel and Google Analytics
- Experience using Monday.com or other workforce management tools is desirable but not necessary
- Experience in SQL /Tableau/ Sigma and other BI tools is desirable
- Growth mindset and ability to be agile and flexible
- Strong communication skills and ability to effectively communicate with stakeholders across the business, including the senior leadership team
- Most importantly, a huge passion for dogs and Lyka’s mission
Benefits
- Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physic