Performance Marketing Manager
Koala, Australia
Job Description
Koala’s mission is to deliver better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good, we are changing the way people buy and enjoy furniture to create happier, healthier habitats for people and the planet.
Why we have this role @ Koala
Koala is looking for an ambitious Performance Marketing Manager to help drive the digital growth of our business. As we expand across categories, this role will be critical in managing all our performance channels in order to create consistent and effective customer experiences for our categories. To achieve this you will be able to both create your strategy and own the execution - you will be hands on across search amp; social and will drive innovation in developing new marketing channels for the business. You will work closely with Category Management to uncover opportunities to refine the strategy and optimise further.
The role will also help drive the success of our various marketing campaigns, working alongside various teams - brand, sales, earned - we help achieve their goals, from sales to sessions. In eCommerce you will work alongside experts in performance marketing, website experience, CRM amp; lifecycle marketing to deliver seamless end to end experiences for our customers.
You will have a unique opportunity to develop the future of our performance marketing efforts and help grow an Australian company disrupting the furniture industry. We’re an incredibly passionate, fun and inclusive team, invested in making sure you thrive in your position. We genuinely love what we do. If this role sounds like you, we’d love to chat.
Requirements
What key responsibilities does this role have @ Koala?
- Grow amp; drive performance within Koala’s in-house Agency, directly within growth platforms including Search, Social amp; programmatic.
- Develop and initiate the strategic approach for performance marketing, that is aligned to the brand amp; customer acquisition vision and roadmap along with your fellow Performance Marketing Manager amp; Senior Ecommerce Manager.
- Own the development and innovation of new marketing channels
- Work closely with category directors to launch new products and grow our existing products
- Develop, measure and ultimately meet goals for these channels in line with Koala’s targets and budgets.
- Collaborate with creative, brand, digital amp; agency partners to identify opportunities to drive heightened success in your channels.
- Accountable for budget pacing, forecasting and reporting to the wider organisation.
- Establish amp; maintain communications with publishers and tech partners.
- Manage an experimentation roadmap to create amp; develop learnings.
- Continue to assess vendors and relevance to Koala’s marketing mix.
- Stay abreast of trends across social and programmatic, providing insight to creative, brand amp; the wider business about innovative ways to challenge the status quo.
Ideal background
- ~5 years industry experience in Paid/Performance, Social Media amp; Programmatic marketing channels.
- Experience in or an understanding of eCommerce and customer acquisition
- Sound understanding of SEO best practices and growth tactics.
- Experience in building and executing performance marketing programs that deliver company growth.
- Working experience with Google stack, Facebook Ads Manager is essential
- Experience with CRM platforms, Pinterest, Tik Tok/Reddit ads is preferred
- A working knowledge of analytics and multi-touch attribution
- Familiarity with the Australian digital marketing landscape
- Excellent written and communication skills
- The ability to work to a brief amp; tight deadlines
- A drive to stay at the bleeding edge of digital marketing
Benefits
Treehouse Perks and Privileges
Koala is only great when its employees are happy and we’re one happy bunch!
- Flexible hybrid working - The freedom and autonomy to do your best work the way that works for you, including from anywhere on the globe!
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
- Monthly barbies and stocked kitchen - With an emphasis on healthy, local and organic produce.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
- Surprise amp; delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
- Support amp; wellbeing - Our employee experience respects and embraces all families, for