Senior Product Marketing Specialist, B2B
Online Education Services, Australia
Job Description
About Online Education Services (OES)
OES is made up of extraordinary people. Passionate, self-starters who get excited when they’re challenged to solve problems. Our vision is to be the world’s most impactful enabler of online education. We create, develop and enable immersive learning experiences in partnership with universities all around the world to help students learn at their very best. In short, we create positive change in people’s lives every day. Not a bad day’s work.
We are a global business with over 1,300 employees. We carefully select the right mix of passionate people who want to make an impact, deliver best practice and lead change in the education industry. From your very first day we empower you to succeed.
When you work at OES, you’re empowered to impact.
If you want to join a vibrant, people focused culture that’s values led then keep reading.
The purpose of the Senior Product Marketing Specialist, B2B is to develop and deliver a cross-channel brand and marketing strategy that drives brand awareness, engagement and scalable growth for partner acquisition and expansion.
Responsibilities:
Key areas of focus: B2B marketing, product marketing, brand amp; creative, events amp; sponsorships and content marketing
- Coordinate go-to-market initiatives for new product, features, and growth strategies, partnering with stakeholders across the business to meet deadlines.
- Partner with the Business Development team to create innovative campaigns which drive adoption and awareness of products and services.
- Assess gaps in current offerings and develop and optimise product plans and offers that will deliver value propositions and achieve revenue objectives.
- Plan, execute and evaluate an integrated marketing communications strategy, collaborating with the broader business to drive thought leadership, website, EDM, social, publications and content.
- Develop the strategic planning for and execution of activities that enhance OES’s profile among prospective partners, including events, sponsorships, conference participation and award submissions.
- Act as the custodian of the OES brand and brand architecture ensuring correct usage of branding properties, visual standards, and tone of voice.
- Coordinate the embedding of systems and processes that support and drive efficiencies for the business development function.
- Evaluate all activities and campaigns to constantly refine and improve marketing effectiveness.
- Manage the marketing budget to ensure marketing initiatives receive a return on investment.
Requirements:
- 5-7 years of experience in relevant product, marketing, or business strategy roles, working alongside business development teams.
- An ability to understand strategic direction and apply into tactical offer and campaign design to deliver against the strategy.
- Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral.
- A highly organised, proactive project manager with an incredible eye for detail and the ability to manage multiple streams of work at once.
- Excellent presentation and communication skills.
- Highly adaptable and resilient self-starter who is comfortable working autonomously and as part of a team to achieve team goals and deliver on a business result.
- Creative approach to problem solving and ability to innovate and continually improve marketing effectiveness.
This role would suit someone with a tech, consultancy and /or B2B background.
As an employer, our values underpin everything we do; Agility and Innovation, Passion and Perseverance, Teamwork and Collaboration, and Integrity.
- Career-life balance; where a hybrid, flexible approach to work is offered
- Powered by diversity; We value different perspectives and ideas
- Commitment to investing in your growth and development
- You’re encouraged to be innovative amp; creative
- People focused culture; Our culture is built around collaboration and teamwork
Are you ready to make an impact?
At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.
Apply now with your updated CV.
At OES we are looking forward to connecting in person again through our 40/60 blended working model (40% from our Cremorne off