Paid Social Specialist (In-house Marketing)
Online Marketing Gurus, Australia

Are you an experienced Paid Social Specialist who is looking to fast-track your career progression?

Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?

This is literally a one-in-a-million opportunity - the chance to work with ONE strategic client, with deep pockets, where everything you do will drive exponential growth for this business, locally and globally.

The Perks:

• Work flexibility amp; hybrid working
• Birthday leave
• Paid Parental leave
• Volunteer leave
• Additional annual flex leave
• Global Career progression opportunities
• Career Development and Training Programs
• Pet-friendly and vibrant office
• Barista style coffee
• Social events - gourmet lunches, social drinks
• Service recognition awards

As a Paid Social Specialist, you will be responsible for:

• Owning and/or supporting client acquisition strategy via Paid Social channels - LinkedIn, Facebook, TikTok and beyond.
• Working closely with the client to recommend, create, and/or source assets required to maximise performance across paid channels.
• Having a revenue first approach to client ROI - focusing not only on traffic, CPA, CPL - but also on pipeline and revenue generated per campaign.
• Being an expert practitioner in Google Ads amp; Facebook specifically - including copy writing amp; design principles required to skyrocket ROAS.
• Adopting and researching best practices across creative, copy, video amp; other practices to help accelerate Paid Media ROI/ROAS.
• Researching amp; consistently testing creative ways to decrease costs and increase quality lead generation.
• Meticulous testing amp; optimisation across creative, copy, and campaign builds to maximize conversions and minimize CPL/CPA.
• Planning, creating and launching supporting assets to help with the success of the paid media campaigns (eg: landing pages, creatives, etc.)
• Working with clients with very healthy 6 figure monthly budgets - and looking to consistently grow their spend, as you scale their ROI.
• Building a short term, mid term and long term strategy for client success, across all channels, as well as setting realistic benchmarks for ROI amp; ROAS.

Requirements

• Minimum 3+ years of experience in social channels amp; other channels is a bonus!
• Bachelor's degree in Marketing, Digital Media or a related field; AdWords certification is a plus
• Knowledge of SEO, CRO amp; general digital marketing is a plus.
• Proficiency in project management tools such as JIRA and Confluence
• Ability to track correctly using Tag Manager, Analytics and any 3rd party platforms
• Experience managing large budgets and campaigns across multiple digital advertising channels
• Excellent written and verbal communication skills
• Excellent research and analytical skills
• Excellent time management skills and ability to multi-task and prioritise work
• Excellent time management
• Attention to detail and problem-solving skills
• Strong organisational and planning skills in a fast-paced environment
• A creative mind with an ability to suggest improvements

Benefits

About OMG:

• Our #1 belief and goal is that if employees are happy and over the moon - the culture is amazing and together we can achieve incredible results!
• Massive focus on hiring good human beings - we believe the rest can be learned and developed through our training initiatives
• Huge focus on employee development, engagement amp; growth opportunities
• Hybrid-working - enjoy the great office vibe and the benefit of working from home
• Largest independent agency in Australia - tripled revenue year in last 3 years
• We are insignificant growth mode, looking for our future leaders as we scale globally- currently 140+ employees in Sydney and Melbourne, 40 in the Philippines, as well as USA expansion ongoing. This was 30 employees 3 years ago!
• Ramp;D investment, the forefront of digital marketing, innovation
• Our values are- We ‘Share evidence, not opinion’, ‘Find solutions, not problems’, ‘Make customers love you’, ‘Own it and get it done’
• We live Diversity, Equity amp; Inclusion as our people including our Leadership Team are of many cultural backgrounds and represent a positive gender mix. In fact we have people from all walks of life and diverse backgrounds including LGBTQ, disability and socio-economic backgrounds.

OMG is an equal opportunity employer, so by working for us, you’ll be part of an organisation that supports diversity and inclusion.

Job Rewards and Benefits