Paid Media Specialist
We Are Social, Australia

We’re looking for an aspiring digital marketer with experience in paid social, looking to advance their knowledge, expertise and career in paid media. This is a vital role in a growing team that will lead a portfolio of clients and drive impact.

As part of the paid media team (based locally, and across the region) at We Are Social, you will get exposure to global clients, work together with a diverse global team, and gain experience across a range of industries and types of campaigns.

Key responsibilities include:

• Liaising with the account management team to respond to the paid media brief, recommend an approach, and define benchmarks with researched rationale and best-practice suggestions.
• Creating media plans for clients and managing budget forecasts
• Implementing approved media plans and managing campaigns end-to-end including setup, optimization and reporting
• Internal tracking/reporting for all clients and media budgets within your remit
• Developing insight-driven reports for clients using a combination of analytics tools
• Analyse and make recommendations to creative teams, as well as strategic recommendations for clients, to improve performance across a range of metrics
• Partner with internal departments to ensure an integrated approach to creative amp; paid media across multiple audiences and platforms

Required Skills amp; Experience

• 2-3 years of experience managing paid social campaigns is a must. Bonus points for experience with campaigns that have overperformed AND campaigns that have underperformed
• Experience across platforms including Meta, LinkedIn and TikTok preferred
• Accountability for your clients, campaigns and budgets
• Collaborative mentality, able to both provide support and ask for it
• An interest in social media and paid media, and a desire to learn about where the industry is headed (with opinions of your own)

Who is We Are Social?

We Are Social is a socially-led creative agency: Over 1000 social experts in 15 offices around the world proving the power of social thinking to drive business value.

Here in Sydney, we are a group of people from different walks of life, united by a passion for popular culture. We love to help smart brands immerse their stories in the real conversations their audience are having. How do we do that?

We put social thinking at the centre of what we do.

We connect people and brands in meaningful ways.

We create ideas worth talking about.

We Are Social.

At We Are Social we love diversity of thought and experience. That’s why we like to welcome the unique voices and talents that haven’t been traditionally embraced by advertising. Learn more about our culture and our work.

Job Rewards and Benefits