Senior PR Account Manager - Full time or Contract
FRIENDS, Australia
Job Description
Summary
Our Client Agency is looking for an Account Manager with solid experience with a consumer PR background who has worked across multiple FMCG clients in the past.
You must have integrated PR experience with media communications, influencer marketing , marketing and a social media background. This role requires some one who is used to working in a fast paced PR environment, who is calm under pressure and loves the challenge.
We are ideally looking for a full time person 5 days a week, but would be open to considering a 4 day a week arrangement or even a 3-6 month contract role. We operate a hybrid model across the agency and currently work 3 days in the office and 2 days from home.
About the Agency
We exist to move brands forward with purpose We help brands tell their stories through leadership and expertise in PR, social, content, influencers, partnerships and technology. Our ideas engage people, get noticed and affect change in perception, reputation and behaviour - they create momentum and stimulate action.
We combine creativity and logic to generate ideas that are dynamic, meaningful and compelling. We communicate with purpose We are fast moving, agile and innovative. We are passionate about making a positive impact. We partner with brands and organisations that help us achieve thier purpose in making the world a healthier, tastier, cleaner, happier or more sustainable place to live. We exist to move brands forward and have a positive impact on people and our planet. We tell stories that make a difference
Thier work is highly awarded. With over 30 years of expertise, we know what works and how to stay ahead. Whether it is through earned media, social content, influencer marketing or experiential events we influence the conversation about a brand through engaging storytelling that gets noticed and delivers results.
Core Values
INNOVATIVE: CURIOUS / CREATIVE / COLLABORATIVE : We have high standards, superior execution discipline and strive for continuous improvement. We look for new channels, new models, new technology to help us to develop the most innovative and creative campaigns for our clients. We never stop learning. We are always asking questions, never making assumptions and always strive to understand a brand truth, a consumer insight, a market dynamic.
• HUMAN: SUPPORTIVE / RESPECTFUL / INCLUSIVE / KIND : We help each other to succeed and get shit done. We have a supportive culture and ensure that people feel included and that they are part of an effective and efficient team that will help them to get things done.
• AUTHENTIC: HONEST / ACCOUNTABLE: Thier reputation is everything, and we protect it by acting with integrity at all times, even when no one is watching. We always act with honesty, truthfulness and reliability.
• PARTNERS: COLLABORATIVE / LISTENERS / FRIENDLY: We value each other and the clients, suppliers and partners. We trust people, we listen to others, we seek first to understand before being understood.
• PURPOSEFUL: IMPACTFUL / PERSISTENT: We are always looking for ways that we can make a difference and an impact. We also seek to balance people and profit and ensure we are making a positive impact on our planet and the community we work in.
ROLE:
A Senior Account Manager’s mission is to profitably create and execute strategy for a number of leading Australian brands. A SAM will operate largely autonomously, have well developed judgment, adaptability and responsibility as a practitioner. They will lead a small team to effectively and profitably achieve client outcomes.
He or she will be supported by the General Manager/Managing Director to develop/refine campaign strategy as well as manage complex issues or crisis situations as they arise.
Reports to Senior Account Director: General Manager
Direct Reports TBC (Account Executive, Account Co-ordinator, Intern)
KNOWLEDGE
Specific and in-depth theoretical and technical knowledge of: agency/organisation; communication industry; communication theories; Australian politics, society and media; communication practices; clients and customers; sector; and ethical practice and social responsibility.
SKILLS
- Plan and write complex texts
- Plan and present complex presentations
- Handle complex negotiations, manage complex client engagements, demonstrate complex creativity,
- Manage tasks in an issues and crisis situation
- Manage media relations activity,
- Manage audience insight development, develop communication plans, manage communication measurement and evaluation tasks,
- Look for and manage business development activities, manage
- Allocated budgets
- Manage stakeholder activities
PERSONAL APPLICATION