Affiliate Digital Marketing Specialist
Betfair, Australia
Job Description
- Passionate about all things partnerships and digital marketing
- Lives and breathes customer experience and engagement
- Thrives working in a close-knit team with the support of a dedicated Digital Media Manager
- Interested in sport/racing/wagering industry (a recruiter can dream this one is not essential!)
If the above sounds like you, we would love to hear from you!
At Betfair, we are on the lookout for an Affiliate amp; Digital Marketing Specialist to join our expanding Marketing Team.
This newly created role will be provided with the opportunity to grow Betfair’s affiliate partnership program - an area of the business we are really excited to invest in! We see a lot of potential in the partnership space and we want YOU to help it evolve to its full potential. In addition to this, the successful candidate will also provide value to our wider paid media team with reporting and insights as well as campaign development duties.
The best of both worlds really!
A normal day in the life of the Affiliate amp; Digital Marketing Specialist includes:
- Oversee day to day account management of existing partners, including contracts, tracking links implementations, monitoring traffic / customer quality, campaigns, performance analysis and billing.
- Utilise Netrefer (affiliates partnership platform), to set up new accounts, understand partner performance and manage delivery of ad creative and links.
- Collaborate with the creative amp; content team to create optimised copy, ads and landing pages for partners.
- Proactively connect with prospective partners and win new affiliate partners.
- Provide data-driven performance feedback and actionable insights to both internal and external stakeholders.
- Work with the Betfair Content and Customer teams to support initiatives to grow affiliates from their clients and partners.
- Stay on top of sports, wagering and digital trends, competitors, and affiliate industry best practices.
- Work closely with Betfair finance, legal and risk teams, to ensure adherence to promotion of wagering codes and other regulation.
- Support the paid media team on reporting and insights tasks as well as integrated campaign planning.
- Work closely with the broader marketing team to assist with other marketing activities as required.
Requirements
But there is a catch! To be in the running for this great role, you should have:
- A passion for digital marketing and affiliates.
- Previous experience in a similar role (digital marketing, new business/account management).
- A relevant tertiary qualification in Marketing, Business and/or Advertising.
- Excellent time management skills and the ability to prioritise work.
- Great interpersonal skills to communicate with both internal teams and clients effectively.
- Understanding of digital media, analytics and a passion for driving growth through digital marketing channels.
- Knowledge of Racing, Sport, and the wagering industry (a bonus, but not essential).
Benefits
Think you have what it takes? Check out what we provide our passionate people -
- One of the most flexible working arrangements going around, just ask us!
- A dedicated internal events team focused on providing our employees with good times, good opportunities, good food, good drink good everything!
- A focus on personal and professional development opportunities you choose how and what you want to develop, we pay! Not a bad trade off.
- A workplace that offers health and wellbeing initiatives for all.
- Competitive leave entitlements such as parental leave, volunteer leave, study leave etc. etc.
- A generous bonus scheme if we win you win! And we like to win.
Interested?
Are you ready to take the next step in your career and learn more about this fresh new role?
Apply now! A supporting cover letter and resume are appreciated.
Our Betfair Diversity and Inclusion Commitment promises to champion Diversity and Inclusion across all levels of our business. We strongly encourage applicants from all cultural backgrounds, genders and abilities to apply.