Digital Marketing and Marketing Operations Manager
Marketplacer, Australia
Job Description
Marketplacer is a global Software as a Service (SaaS) company headquartered in Melbourne, Australia. Our leading marketplace solution takes business beyond physical stores and inventory holdings - making it easy to sell what you don’t own. Marketplacer is responsible for the business transformations of Albertsons, Nokia, Myer amp; Woolworths to name a few.
We want to build a company where people feel empowered to do their best work, wherever they are. Our team is spread across Australia, New Zealand and the US - with additional global locations due to open soon as well. We empower our people to work flexibly and in remote settings but we love to socialise and get together in person on a regular basis as well.
We are looking for a motivated and experienced Digital Marketing and Marketing Operations Manager to join our team! You will be responsible for the overall digital marketing strategy and for managing the day-to-day execution and reporting of our marketing activities.
Please note this is a 12month Mat leave contract with the potential to go permanent as we continue to grow.
What you’ll be doing:
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimises spend and performance based on the insights.
- Collaborates with internal teams to create landing pages, nurture campaigns and optimise user experience.
- Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Manage all aspects of marketing operations
- Monitor business activities and performance including key performance indicators
- Analyse data, assess trends and determine actions to optimise performance
- Provide reports for management
In your toolkit
- You’ll have 8+ years of experience in digital marketing amp; marketing operations experience.
- Pardot and Salesforce experience
- Google Adwords and Analytics
- Be familiar with data visualisation tools such as: Google Data Studio, Tableau and Salesforce Business Analytics
You’ll fit right in if you’re someone who is;
- Good at collaborating with others on solving problems, and isn’t afraid to ask for help
- Enthusiastic about helping others
- Passionate about new tech and ideas and is excited about learning and experimenting.
- Can lead a piece of work from start to finish while taking guidance and input from the rest of the team
What’s in it for you?
- The chance to be part of our exciting growth journey as we scale. You’ll also have exposure to international markets as we expand into new regions
- The opportunity for you to use your diverse set of skills whilst learning how to solve exciting new problems
- Get more control over your schedule, wellness, and life-work balance with our virtual first working environment supported by premium co-working office spaces in Sydney and Melbourne. We also provide staff with wellness days and a wellness budget.
- All the tools, equipment and resources you need (with your choice of Laptop) to be successful in your role
- Grow your skills with ongoing training and development opportunities. You’ll not only get access to Go1 learning’s vast training library, you’ve got your own dedicated training budget too.
This is an exciting opportunity to work alongside our VP of Marketing to execute new Marketing strategies and make an impact!
At Marketplacer, we know the value of working with people with different skills, backgrounds, and experiences, and we believe in promoting a diverse and inclusive team that is great to work with for all sorts of people. So, we strongly encourage anyone from underrepresented groups in tech to apply for this position.