SEO/ SEM specialist
FRIENDS, Australia
Job Description
The Performance Lead role at this agency is pivotal its the engine room that improves the client's bottom-
line. You will be an adept marketer who understands how to use data and analysis to inform decision making across
design, UX, technology and wider strategy.
The role has both client facing and internal deliverables. As part of your client facing responsibilities, you will develop
and present conversion rate optimisation (CRO) recommendations, and work as part of an internal team you will lead
the phase of surfacing and creating data-driven insights that ultimately guide our clients strategies. This is based on
being able to bring the data to life through compelling story telling and a thorough understanding and competency
within the x4 key deliverables that drive analytics data/tracking, analysis, insights and recommendations.
As well as the delivering on key responsibilities the job holder is responsible for developing frameworks and
productizing the analytics offering. A key factor that drives this will be staying up to date with industry
changes and trends and aligning our approach and the platforms accordingly.
The Role
• The Performance Lead will play a key role across 3 key sub-brands of the Group.
o Digital Product and Experience
o History Will Be Kind Social, Comms, PR and Media
o Collective Ventures The Group’s owned product and business incubator
If this interests you please apply for next steps.