Paid Social Media Content Specialist
BlueRock, Australia

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Unspecified
Total Vacancies
1 Job
Posted on
Jul 28, 2022
Last Date
Aug 28, 2022
Location(s)

Job Description

A smart human once said, Do things you with people you care about and good things happen, and at BlueRock, we are a growing team who love what we do. We’re B-Corp certified and a Great Place to Work - we take the responsibility of having fun seriously.

Our rapid growth means lots of change and with growth comes opportunity and supercharged career development.

We are looking for a full-time Paid Social Media amp; Content Specialist to join our vibrant, entrepreneurial, tech-savvy digital team to lead on clients in tech, lifestyle, health and food amp; beverage.

About the role

Are you both analytical and creative? Looking for a home to flex your paid media muscles, bounce your creative flair, whilst having the opportunity to grow professionally and have fun?

As Paid Social Media amp; Content Specialist, you will be developing best-in-class paid social media strategies and execution with the support of our Brand amp; Acquisition Director.

You will be experienced in all things Facebook Business Manager from account set up and hygiene, campaign set up, audience building, and pixel tracking set up with an optimization and performance-oriented mindset.

You will be a pro when it comes to reporting, data and analytics, and building campaign insights, and come with a track record for managing paid social campaigns and building sound return on ad spend for clients.

You will be socially savvy and be on top of all social media trends and content formats. You will be able to strategically conjure up audience targeting and creative content strategies for the different stages of the customer funnel from brand awareness to conversion to sales and proven focused copywriting experience.

About BlueRock Digital

BlueRock Digital is a progressive digital agency with a twist. We specialise in holistic digital strategy, eCommerce systems consulting, UX design and growth marketing. Using Digital as the key enabler, we are the only?advisor in the world that can both deliver and connect our client’s Marketing, Customer Experience and?Business Operations. We also have the unique opportunity of working alongside all Bluerock's other advisory divisions to provide our clients with a solution to any and every problem they may have. Whether it's supporting a business with inventory management, building an eCommerce experience, optimising a brand’s digital visibility or all the above, our whole team works together to get exceptional outcomes. Plus, we have a heap of fun along the way!

What you’ll be doing

  • Develop paid social media advertising strategies with a focus on maximum ROAS
  • Work with and manage Google Search and Google Shopping paid specialist and organic content teams on alignment of goals and reporting
  • Execute through Facebook Business Manager including account set up, hygiene, campaign management, audience development, Pixel setup, conversion tracking
  • Set up of Google Analytics, GTM, conversion tracking, and Data Studio dashboards
  • Set up and management of TikTok, Pinterest, and LinkedIn advertising campaigns
  • Stay abreast the overall digital marketing strategy and performance
  • Monthly reporting and meeting account level KPIs
  • Source UGC content for paid campaigns with the support of marketing executives
  • Work with the organic social media and SEO content team and oversee the content calendar, promotional calendar, eCommerce content, and email campaigns for key clients you may be partnering on
  • For the right client, support organic social media content strategy development from competitor benchmarking, persona mapping, content planning, influencer marketing, and growth strategy
  • Graphic design using tools such as Canva and Figma for social advertising content and develop promotional videos or work with our in-house designer
  • Copywriting for punchy and engaging advertising headlines and captions
  • Occasionally support email marketing campaigns for key clients from a strategic and content perspective
  • Client partnering / account management
  • Perform business reviews and support strategic advisory for clients

Requirements

We want to hear from people who have 1-2 years’ experience in:

  • Organic social media content management
  • Paid social media with Facebook Business Manager or proficiency in paid media in general but a keen goal to learn Facebook
  • Various digital marketing strategies and tactics
  • Proficient verbal and written skills and understanding of copywriting (English)
  • Good understanding of reporting and data analytics and exposure to reporting tools such as Google Analytics and Google Data Studio a bonus

Benefits

Job Specification

Job Rewards and Benefits

BlueRock

Information Technology and Services - Canberra, Australia
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