Marketing Specialist
Foundr Magazine, Australia
Job Description
About Foundr
Foundr is a global media and education company connecting millions of people every month with some of our generation's most successful living entrepreneurs, such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss, and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses so that you too can build and grow a successful business.
As a Marketing Specialist, you’ll be responsible for the growth and development of 3 Foundr’s best-selling online courses. You’ll be fully accountable for the revenue target amp; have control over the direction of the products.
This position involves three things:
- Have a deep understanding of customers’ needs and are constantly in tune with market changes to deliver the best solution that solves our customers’ problems.
- You’ll be the key stakeholder responsible for products that you will launch amp; manage (Off launches, seasonal campaigns, or always-on/evergreen campaigns) through different channels (email, Facebook, Google, etc.)
- Constantly be in touch with the latest amp; most innovative funnel building and conversion lifting strategy to ultimately drive revenue growth.
If you’re motivated by growth, love to solve big problems, and constantly look for ways to push your limits. This role is for you.
Roles amp; Responsibilities
- Manage and grow 2-3 online courses. You will be accountable for the revenue targets amp; maintaining the good health metrics of your portfolio.
- Develop positioning, narrative, and messaging strategies that drive revenue. For new products, develop the launch strategy and orchestrate the cross-functional execution plan to achieve business goals.
- Improve our sales conversion rate by interpreting the right data (from different platforms like Google Analytics, Keap, Maropost, Hyros, etc.), develop hypotheses, and structure the innovation roadmaps accordingly.
- Collaborate closely with the media buying team to develop processes that produce high converting creatives at scale and generate positive ROAS on different channels such as Facebook, Youtube, and Google.
- Use market and customer insights to identify new market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape the launch strategies.
- Collaborate closely with the content team to enrich engagement, exercise synergies across marketing outputs, and unlock potential revenue opportunities.
- Systemize the end-to-end sales funnel process from lead generation, closing, upselling, cross-selling, etc. Build-out product marketing skills, capabilities, and best practices across our fast-growing team so we can scale to stay ahead of business needs.
Requirements
Qualifications, skills, and experience required
- Bachelor's degree in Business, Science, or Arts.
- 7 - 10 years of direct response marketing and project management experience.
- Proven and consistent track record of executing against aggressive growth strategies and delivering sales targets above company expectations.
- Results and detail orientated with a very hands-on approach.
- Data-led amp; insights-driven.
- Proficient in email marketing, google analytics, A/B Testing, social platforms like Facebook, Google, etc.
- Excellent leadership, organizational, and problem-solving/decision-making skills.
- Excellent written and verbal communication skills.
- Ability to navigate and manage time in an ambiguous, fast-paced environment.
- Ability to build relationships with peers, cross-functional counterparts, and upper management.
Bonus Skills:
- Prior experience working at a fast-paced startup focused on increasing revenue.
- Prior experience selling online courses.
Benefits
Why Work with Us
Make Positive Impact and Build a Legacy with Your Work
Imagine being able to tell people that your work actually makes a difference and is helping create and support the next generation of entrepreneurs? Do meaningful work that truly matters and makes a difference.
Work Hard and Celebrate Wins
We have a yearly company retreat at an exotic location around the world, work-sponsored lunches, Friday night tiki bar hangs, and regular team events to celebrate the wins.
Unique Growth Opportunities
At Foundr, you will learn from the most successful entrepreneurs of our time, have the opportunity to take advantage of generous training budgets, and be at the foref