Product Manager Growth referrals
Canva, Australia

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.
About UsAt Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory we’re out to change the world, one design at a time.
Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory we’re out to change the world, one design at a time.Since launch in August 2013 we have grown exponentially, amassing over 60 million active users across 190 different countries who have created more than 1 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!
Product Management @ Canva
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there.Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows.It’s our responsibility to see products through their entire lifecyclefrom concept through to validation, build, post-launch analytics and iterations.
About the group and/or team
The Engagement Group is one of three groups which make up Marketing amp; Engagement (Mamp;E) - one of the biggest areas at Canva. Playing a critical role in Canva’s mission to empower the world to design. Composed of several product teams, the Group’s impact spans our entire funnel (signup amp; login, homepage, onboarding, publish, referral). The Group’s aim is to deliver value to our users through the best user experience to boost engagement and retention, ultimately growing our active user base. The Engagement Group does everything from building exciting new products and features to running tonnes of experiments and conducting research and analysis to grow Canva in new markets and categories.
About you:
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make data-informed, strategic decisions and deliver on them to lead your team to great results.

Goals you will achieve

• Make significant impact to Canva’s growth and business metrics on the key parts of our funnel.
• Working with established teams to deliver on their roadmap and collaborating with product and marketing teams alike.
• As with any early stage business experiencing fast growth, your role and its core areas of focus are likely to evolve significantly over time. We empower our people to adapt their own role for scale.
• Understand the different types of customers using Canva, when and how to best get them to refer Canva to their network effectivelyBecome the referral expert across the company
• Baseline the current experience and ensure we remove any friction in the referral funnel
• Drive the vision and strategy for the referral program within the Engagement group to increase referral funnel / metrics 10X
• Establish a strong relationship with the various teams working across our funnel within Marketing and Engagement as well as across our platforms and channels