PPC/SEM Specialist
Easygo, Australia
Job Description
ABOUT US
Easygo is an established web development startup, based in the heart of Melbourne. We specialise in the creation, management, and marketing of various products in the online gaming space. Our core focus is around building well-designed casino games, crypto platforms, and sportsbooks, all with the latest technology to ensure everything we do is not only fresh but also rewarding and exciting.
We pride ourselves on being a progressive, open-minded, and inclusive employer. We invest in you so that you can focus on doing what you’re great at and have the tools to exceed with our team.
With modern pet-friendly office spaces, development opportunities, team activities as well as weekly lunches and massages, you can be rest assured there is never a dull moment when working with the Easygo team.
ABOUT THE ROLE
We are looking for a SEM Specialist to drive the strategy and execution of paid media campaigns across our entire product portfolio, running global campaigns on multiple platforms.
What makes this role different is we want someone to come in and experiment, try different things and think outside of the box. You will be given the opportunity to be creative in the campaigns you run with full support from our design and development teams with Pamp;L responsibility for campaigns worth millions
You’ll be accountable for the delivery of Paid Search, but will also have input and influence across SEO, working in collaboration with our SEO Manager across our sportsbook and casino.
WHAT THIS JOB OFFERS YOU
Based in our Melbourne office you will become part of a highly skilled and dedicated Marketing and Development team. Working on multiple markets around the world (Canada, Mexico, Japan and we are opening in other countries all the time), you’ll be involved in catering to various user groups in the broad field of sports betting and gaming
- Development/Design resource to build the right types of landing pages to convert
- Collaboration with market-leading experts on SEM/Biddable/Programmatic campaigns
- High degree of ownership and responsibility of your work
- Daily working life in a dynamic, welcoming, inclusive and highly international work environment
MAIN DUTIES amp; RESPONSIBILITIES:
Your day to day responsibility will be:
- Complete P/L reporting responsibility for SEM accounts for the business.
- You’ll also oversee the end-to-end digital campaigns from strategy to execution and optimisation working closely with the wider marketing team to align to global campaigns and activations.
- You will critique or defend briefs as necessary and provide insight and ideas in relation to strategy.
- Performing daily account management on Google, Bing, Facebook and other search platforms across our product verticals (Casino and Sportsbook)
- Undertaking maintenance and monitoring of keyword bids, account budget caps, impression share, quality score and another important account metrics including, bid management to ensure bids are successfully made to achieve optimum placing of our products online
- Managing and maintaining updates for large keyword lists and undertaking ad copy A/B testing suggestion and execution
- Making recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search
- Writing strong and effective ads for maximum CTR and conversion
- CRO, A/B testing ad copy, landing pages amp; other account areas
- Performing in depth SEM amp; commercial analysis at times to optimise performance
Requirements
You will have (Essential skills):
- You should be experienced in Search Engine Marketing (SEM) and Paid Search (PPC)
- You’ll need excellent analytical, organizational, project management and time management skills with the ability to effectively multi-task in a deadline driven atmosphere. You should have excellent numerical skills, attention to detail and advanced Excel skills.
- You will have experience with ad cloaking or redirecting traffic through new landing pages
- Experienced in optimising campaigns to a target CPA and volume
- Understanding of audience targeting and how to use it effectively
- Strong commercial acumen, highly numerate and analytical with a passion for analysis and the ability to turn the data into actions. You like reports and numbers but only when they help you to achieve your goals
- You will be expected to deal with various stakeholders across the business and manage expectations for the delivery of assets required.
- Wider appreciation and knowledge of full-funnel Marketing and the role Search plays in the Media mix.