Customer Lifecycle Marketing Manager
Catch.com.au, Australia
Job Description
We are currently looking for a Customer Lifecycle Marketing Manager to join our Head Office in Bentleigh East. Reporting to the Head of Performance Marketing amp; Martech, you'll be responsible for developing and managing the CRM program and execution across owned channels including email, mobile push and SMS to maximise customer lifetime value.
The focus of the role is to build and operationally manage the customer lifecycle program and to improve overall customer relevance and experience through data driven marketing strategies.
No two days are alike here at Catch but you could expect your typical day to include some of the following things:
- Create data driven marketing strategies to acquire, grow and retain customers
- Work with the Head of Marketing Operations and loyalty team to build the lifecycle marketing program
- Optimise overall customer lifecycle program and performance by delivering continual test and learn plans across campaign objectives
- Monitor and report on lifecycle marketing program overall and campaign performance / attribution
- Use success metrics, including customer lifetime value, to measure campaign effectiveness and ROI
- Effective budget management to deliver on customer lifecycle marketing program and objectives
- Ensure that data set is clean, reliable and accurate
- Follow best practices to ensure optimum results for campaign deliverability
Requirements
- 5+ years of data-driven marketing experience with proven ability to build and define sophisticated audience targeting.
- 1:1 marketing expertise across digital amp; owned channels
- Demonstrated experience in building holistic customer lifecycle journeys to drive commercial results
- Ability to analyse and evaluate the performance of a program and make recommendations to identify opportunities
- Expert knowledge on working with enterprise marketing platforms and external implementation teams: Responsys (preferred) and/or Emarsys, Salesforce
- Strong project management abilities and experience in cross-functional work with Product amp; Dev, UX/UI, marketing and commercial teams on projects
- Intermediate HTML coding skills: building an email campaign, rendering, troubleshooting
- Monitoring email deliverability and knowledge of various ISPs
- Knowledge of segmentation methodologies, audience profiling and application into CRM lifecycle marketing is advantageous
- Strong organisational and stakeholder communication skills
Benefits
There has never been a more exciting time to join the Catch Team!!
Our people are at the heart of everything we stand for and will go above and beyond for our customers To be the trusted place where Australian’s start their shopping journey
We know that Drive and Passion are hard to generate when we are not feeling valued or having fun, so we make sure our Catchies are well looked after!
Working at Catch, you’ll experience;
- An organisation that is experiencing incredible growth
- Support and collaboration, not just with their immediate team, but with the broader organisation as well
- An organisation that can flex, and truly supports work life balance
- Volunteer Leave
- Community Care Programs Supporting 1 charity per calendar month
- Unbelievable employee benefits like Club Catch, Kmart discount card, discounted gym membership, free parking, free breakfast, free in-house learning and development, monthly lunches, parental leave programs plus loads more
Who are Catch?
Back in 2006, Catch set out to shake up Australia’s online retail landscape. We’ve come a long way since!
We are one of the country’s top eCommerce players, with a proven track record of growth and an award-winning digital platform. Behind the scenes, we’re a world-class team of creatives, strategists, developers, and innovators, and we’re on the hunt for like-minded people to jump on board.
We don’t play by the rules. We push boundaries. We think big. We stay curious and driven. Together, we embrace challenges and learn new things. All this, for one purpose: to provide our customers with an amazing online shopping experience, every day.
And we’re just getting started
At Catch, we welcome all applications and screen them without attention to race, age, beliefs, sex, orientation, gender identity and disability.