Social Media and Digital Marketing Specialist
Moodle, Australia
Job Description
Moodle with us!
We're the world's most popular learning platform and we’re on a mission to empower educators to improve our world.
Find out about your new workplace
Moodle is the world’s most trusted online learning solution. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by hundreds of millions of learners worldwide. Developed in conjunction with our community, Moodle LMS is complemented by an ecosystem of products including Moodle Workplace and a network of partners and services providing hosting, customisations and support. We also teach and support educators to create effective online learning experiences and share open education resources. Collectively, we empower educators to improve our world.
What your new job can look like
With the pace of Moodle, no two days will ever be the same! We are looking for a creative yet analytical individual who has a passion for digital marketing and wishes to develop their skills in a global, thriving company. Your primary responsibilities will be to oversee our organic social media activity plus you will have the opportunity to develop and implement paid digital marketing campaign initiatives.
Organic Social Media
- Build Moodle’s online community against social media KPIs.
- Manage and execute Moodle’s social media content and calendar.
- Create engaging written and visual content for social media campaigns.
- Analyze social trends and develop strategy plans to reach out to the right audiences.
- Be an early adopter of social media trends and technology.
- Monitor, measure and report on engagements and the success of social media campaigns.
- Coordinate and create engaging written and visual content for social media campaigns.
- Utilise insights to finesse campaigns.
- Analyse competitor social media activity to inform content development and activity.
Digital Marketing Campaigns
- Plan, execute and optimize paid digital campaigns.
- Analysing campaign data and compiling regular reports on campaign performance.
- Online advertising campaigns.
- Applying search marketing principles to online content to improve search engine ranking.
- Develop and implement growth initiatives for Moodle’s products and services to drive engagement, traffic and conversions.
- Analyse the market, competitors and audience providing actionable insights
- Provide recommendations regarding paid media tactics, audience targeting and retargeting strategies where required.
Requirements
We'd love to meet you
Especially if you can talk to us about your:
- Solid marketing experience and understanding of marketing practices, with knowledge of or exposure to the software, edtech or online learning sector beneficial.
- Experience developing, implementing and evaluating social media strategies and campaigns.
- Proven ability to grow a social media community.
- Strong project management skills - ability to manage multiple projects simultaneously and work autonomously.
- Creative flair!
Plus, experience in the following is highly regarded:
- Facebook Business Manager, Google Ad Manager, LinkedIn Campaign Manager in addition to working with social media platforms, Wordpress and Google Analytics
- Day-to-day delivery of Marketing Services including: PPC (including Adwords, Facebook amp; Display); Reporting amp; Analytics; Digital Marketing and Promotion.
Benefits
What's in it for you?
We’ve already talked about the importance we place on achieving our mission to empower educators to improve our world, our passion for our values and some of the cool things we are doing as a company.
So what about this?!
- Opportunity to work with a driven and energetic team that love what they do
- A truly flexible role
- Fully remote opportunity, working from home, or wherever suits you :)
Does all this sound good? If yes
- Click on the following link to apply
- Add your resume and anything else you'd like to add
- Press send.
Moodle is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Moodle is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Moodle are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Moodle will not tolerate discrimination or