Digital Marketing Lead
Liftango, Australia

We are looking for a passionate Digital Marketing lead with the understanding of what it takes to communicate empathetically and effectively in a B2B and B2G setting.

You will be responsible for executing and supporting the development of a digital strategy across three strategic global markets for Liftango.

As Digital Marketing Lead you will join a team of dynamic individuals that enjoy a demanding yet high-impact workload in an effort to realise the joint vision of unlocking all the good that comes from shared transport.

To succeed in this role individuals must have an insatiable appetite to continuously learn, be self-driven and relish the opportunity to contribute within a fast-paced startup environment.

Liftango powers some of the world’s most successful on-demand bus systems across the world.

Come and join Liftango and be part of our mission to make sustainable and meaningful connections through engaging platforms that optimize transport systems and combat climate change.

We are helping:

• Cities evolve into smart cities,
• Transit agencies to create better public bus systems,
• Private bus operators to digitize their services to become more efficient,
• Corporations to create sustainable and scalable mobility solutions for their staff,
• Property developers to design sites around future mobility solutions instead of using space for parking.

Our team can be found around the world working closely with our partners to co-create localised solutions suited to the region, city, town or workplace. Our solutions help our cities to eliminate CO2 emissions equivalent to planting 31 acres of forest every year, which translates to about 31 football pitches or 83,370 trees.

Unlock all the good that comes from shared transport.

Make sustainable and meaningful connections through engaging platforms to optimize transport systems and combat climate change.

Sound like a fit? Find out more about us here: www.liftango.com

• Search Engine Optimisation (SEO)
  • Keyword research using SEMrush
  • Perform site audits to review structure and internal links
  • Work closely with digital designer to maintain site health metrics
• Content Strategy
  • Content creation in alignment with regional strategies
  • Copywriting, review, optimisation and curation
  • Client-specific collateral development
  • Working closely with Sales for ongoing material development
• Digital Advertising
  • Monitoring and execution of all digital advertising
  • Creating and managing audiences for advertising campaigns in multiple countries
  • Design brief and copy creation for social and programmatic advertising channels
  • Development and management of client digital advertising campaigns
• Marketing Communications and Events
  • Setup and management of client push notification campaigns via Firebase
  • Manage EDM campaigns via Mailchimp
  • Attend weekly, or as required client marcom meetings
  • Manage the conference schedule and production of marketing collateral
  • Support client marketing events as required
• Social Media
  • Full ownership of organic social strategy
  • Channels include; Facebook, Linkedin, Twitter

Requirements

• Tertiary qualifications in relevant field, and/or equivalent experience in relevant roles
• Minimum of +4 years experience in a similar role
• Imagination and the demonstrated ability to express the company’s vision digitally
• Excellent communication and presentation skills
• Passion, enthusiasm and demonstrated flexibility
• Ability to work collaboratively within a team
• Demonstrated willingness to assist and support other business functions
• Ability to work with multiple stakeholders across business units and multiple countries

Benefits

Liftango is committed to a diverse and inclusive workplace. Liftango is an equal opportunity employer, and does not discriminate on the basis of race, colour, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please let us know.

Job Rewards and Benefits