Digital Marketing Specialist
Moodle, Australia
Job Description
Moodle with us!
We're the world's most popular learning platform and we’re on a mission to empower educators to improve our world.
Find out about your new workplace
Moodle is the world’s most trusted online learning solution. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by over 250 million learners worldwide. Developed in conjunction with our community, Moodle LMS is complemented by an ecosystem of products including Moodle Workplace and a network of partners and services providing hosting, customisations and support. We also teach and support educators to create effective online learning experiences and share open education resources. Collectively, we empower educators to improve our world.
We’ve built a passionate team of hard-working and driven people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)
Find out more about us on our website.
What your new job can look like
With the pace of Moodle, no two days will ever be the same! But most days will involve a mix of:
- Manage and coordinate digital marketing campaigns for Moodle’s products and services to drive engagement, traffic and conversions
- Set-up, manage and report all digital campaigns including keyword monitoring and split testing
- Deliver digital marketing strategy and tactics across multiple platforms (web, SEO/SEM, email, social media and display advertising)
- Manage our digital marketing presence across key social media platforms including communications with end users on the public platforms
- Coordinate and create content for Moodle’s social media presence and digital marketing to increase brand awareness
Requirements
We'd love to meet you
Especially if you can talk to us about your:
- Solid marketing experience and understanding of marketing practices, with knowledge of or exposure to the software, edtech or online learning sector beneficial
- Experience developing, implementing and evaluating digital marketing strategies and campaigns
- Proven platform experience in Facebook Business Manager, Google Ad Manager, LinkedIn Campaign Manager in addition to working with social media platforms, Wordpress and Google Analytics
- Demonstrated experience in the day-to-day delivery of Marketing Services including: Content Marketing and Social Media; PPC (including Adwords, Facebook amp; Display); Reporting amp; Analytics; Digital Marketing and Promotion.
- Strong project management skills - ability to manage multiple projects simultaneously and work autonomously
Benefits
What's in it for you?
We’ve already talked about the importance we place on achieving our mission to empower educators to improve our world, our passion for our values and some of the cool things we are doing as a company.
So what about this?!
- Opportunity to work with a driven and energetic team that love what they do
- A truly flexible role
- We don’t believe in formal dress codes, bring your full self to work in your own style
- Fully remote opportunity, working from home, or wherever suits you :)
Does all this sound good? If yes
- Click on the following link to apply
- Add your resume and anything else you'd like to add
- Press send.
Moodle is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Moodle is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Moodle are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Moodle will not tolerate discrimination or harassment based on any of these characteristics. Moodle encourages applicants of all ages.