Customer (CRM) Marketing Manager
The Hut Group, Australia

THG is one of the world's fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader. Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 10,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

LOOKFANTASTIC is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as Olaplex, GHD, L’Oréal and Clinique to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the World’s No1 Online.

Customer (CRM) Marketing Manager

Responsibilities:

• Plan and manage Australian CRM strategy for all beauty sites alongside the Head of CRM, supporting all territories to adopt, localise and activate in-market activations
• Create engaging comms with customers through a consistent and relevant programme of communication through - Email, SMS, Push Notifications amp; Referral Schemes
• Retain, reward and reactivate customers through developing an effective CRM function
• Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we’re getting the most out of our databases at every opportunity.
• Explore current automated journeys, mapping and analyse touch-points to drive scale and efficiency
• Ensuring a seamless customer experience from acquisition through to retention in order to maximise life time value
• Champion and drive through necessary CRM changes ensuring full buy in from relevant stakeholders
• Find continuous methods to grow global databases’ (email, mobile SMS, lead gen)
• Implement strategies to reduce churn, improve customer loyalty and retention across all territories
• Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI

Requirements

• Strong experience in CRM/Digital Marketing (Email, SMS, Push Notifications/App Lead Gen/Referral Schemes)
• A proven track record of building and delivering successful digital amp; CRM marketing plans in high-growth online businesses
• Background in customer acquisition, re-engagement and retention strategies
• Ability to manage and grow talent within the team
• Able to give clarity, direction as well as problem solve
• Able to prioritise, structure work and effectively manage time
• Good project management and negotiation skills
• Advantage: Previous experience/interest within the beauty industry

• Experience of working to KPI’s and CRM metrics

Benefits

We offer the opportunity to be part of a vibrant and passionate team, with competitive salary and benefits and opportunity to participate in our short term incentive program.

We also offer workplace flexibility, plenty of cool perks and a fun culture of teamwork, learning and growth!

Unfortunately because of the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse amp; inclusive environment and hence welcomes applications from all sections of the community.

Job Rewards and Benefits