Influencer Executive - Myprotein Australia
The Hut Group, Australia

About Us:

THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 4,500-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.

Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

THG Brands - Health

Myprotein, THG’s largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.

Influencer Executive - Australia

Working within the marketing team at Myprotein Australia, the Influencer Executive would help the Influencer Marketing Manager oversee performance of the Influencer programme in Australia. This individual would be responsible for reporting on monthly and weekly influencer performance and identify areas of success and areas for improvement. The Influencer Executive will need to be an organised, proactive and a good communicator with the ability to build relationships with key stakeholders.

Responsibilities

• Research, and identify and onboard suitable influencers across the fitness and health category
• Support the recruitment, management and activation of the influencer roster.

• Work closely with the territory teams to support the onboarding of influencers and ensure that the influencers are vetted in line with brand guidelines.
• Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments.
• Manage progress performance and ensure the program is running efficiently.
• Support all campaigns and NPD launch activity and devise influencer campaigns specific to each launch.
• Use tools including Excel and Google Analytics to analyse and report on influencer performance.

• Explore methods for improving influencer experiences and added value benefits, including partnership opportunities and gifting.
• Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage.

Requirements

• Minimum of a 2 years experience in a similar social and influencer-based role
• Right to work in Australia
• Passionate about social media and influencer marketing
• Proactive with initiative to drive new ideas
• Impeccable interpersonal skills and ability to build meaningful relationships

• Degree qualified from a top tier university desirable
• Strong understanding the ever-changing landscape of social media?and influencer marketing
• Creative eye for what makes quality content
• Strong written and verbal communication skills
• Can work autonomously and to deadlines, as well as collaborate with wider team

• Confident building internal and external relationships
• Interests in fitness and nutrition
• Critical thinker and problem-solving skills with attention to detail
• Team player

Benefits

• Competitive Salary
• Company Bonus Scheme
• Other Benefits

Job Rewards and Benefits