eDM and Loyalty Specialist
Brosa Design, Australia
Job Description
And it’s our mission to make it simple for people to create a home they’ll love. Founded in Melbourne in 2014, we’re famous for our uncomplicated and straightforward shopping experience. We’re one of Australia’s fastest-growing consumer brands and are proud to be making waves in the $14B home and living industry. Brosa is backed by Australia’s most prominent and successful Venture Capital funds, including AirTree Ventures and Bailador.
Reporting to the Head of Marketing, we have an exciting opportunity for an Email and Loyalty Specialist to join our rapidly growing team. We are looking for someone who brings campaign management expertise, is skilled at interpreting data and consumer insights, and has a passion for all things email. As the Email amp; Loyalty Specialist, you will be responsible for the planning, execution, and performance of all email campaigns including broadcast and automation. You will develop strategies to deliver best-in-class customer journeys, leverage insights to improve engagement rates, and build robust plans to deliver the right content to the right customer at the right time.
What makes the Brosa team awesome
Mission-Driven - Our team is made up of curious problem solvers who are all working together towards our mission - we’re in this together.
Innovative Founders - The founding members of Brosa have instilled an entrepreneurial spirit into every corner of the business. We’re encouraged to test and pursue our bold ideas.
Growth Mindset - We’re all dedicated to learning as much as possible to reach our potential and position Brosa as a home and living industry leader.
Diversity - We pride ourselves on our diversity and believe this is key to our success because it enables us to develop new ways of working that drive innovation.
Customer Champions - At the core of everything we do, we are driven by a desire to deliver a fantastic experience that delights our customers.
As an Email and Loyalty Specialist at Brosa, you’ll get to:
- Design, develop and implement strategic email campaigns that support activities in the marketing calendar and deliver to the overarching business goals.
- Own campaign performance reporting, for all broadcast, automation, and SMS activities to assess and optimize performance and update key stakeholders.
- Deliver database growth initiatives and optimise list segmentation.
- Improve retention and engagement through targeted personalised customer communication.
- Implement test and learn initiatives with the view towards driving ongoing incremental improvements, including split-testing on customer segments, subject lines, landing pages, template designs, and messaging.
- Work closely with the performance marketing team to create and optimise automated campaigns that drive improved performance and efficiency throughout each stage of the customer journey.
- Ensure design and layout of emails are optimised, user and mobile-friendly to deliver best in class customer experience.
- Manage email deliverability, database hygiene, subscription management, and compliance with opt-in laws and regulations.
- Liaise with the content team to ensure we deliver effective email content that boosts performance.
We don’t expect you to tick all the boxes, because we know the right person for the job will be able to learn what they need to succeed in their role. That’s why our recruitment team focuses on value-alignment when hiring. So don’t be afraid to apply if you don’t have a university degree, have recently switched careers, or even have career gaps - you’re welcome to apply regardless.
- 3+ years of B2C email marketing experience
- In-depth knowledge of email marketing and customer segment building
- Strong experience amp; skills with email marketing analytics and data-driven measurements.
- Working knowledge of HTML for emails beneficial
- Excellent communication and copywriting skills
- Has an eye for design and possess basic image manipulation skills using Photoshop
- Driven with enthusiasm for experimentation and continuous improvement, excited to try new things, measure impact and learn
- Tech savviness and a knack for quickly learning new systems.
- A passion for staying up to date with digital marketing trends, analytics trends, consumer trends, and measurement
16 Weeks Paid Parental Leave (including adoption) - Supporting parents is vital, which is why we're proud to offer 16 weeks of paid parental leave for both primary and secondary caregivers.
Flexible Working Arrangements - We trust you to get your work done and so we offer flexible working arrangements wherever possibl