Digital Marketing Manager
Konica Minolta Business Solutions Australia, Australia
Job Description
About Us
Konica Minolta is innovative, robust and continually evolving. From printing, scanning and copying to cloud storage and robotics, our award-winning products and solutions help companies to transform and move information faster. Our people make this possible. We strive to create and maintain an inclusive workforce as diverse and capable as our class-leading solutions.
About the role
We are currently seeking a Digital Marketing Manager to join our Marketing Team! Reporting to the National Marketing Communications Manager, you will be responsible for leading the company’s digital marketing strategy, delivering on the marketing objectives of increasing lead generation, customer engagement and brand awareness.
Key responsibilities
- Develop digital marketing strategy, implement initiatives and drive better use of insights gained through data analytics
- Evaluate end-to-end customer experience across multiple channels and customer touch points, implementing strategic retargeting and conversion rate optimisation techniques
- Manage the search and digital agencies - communicating briefs, devising strategies and implementing it with the agencies.
- Collaborate with global digital marketing counterparts to share knowledge and ensure that the site is aligned with global strategy
- Work with the Digital Marketing Specialists to demonstrate marketing ROI and customer insights through data
- Coach, mentor and guide the team with their daily tasks while also ensuring their personal development and growth.
Requirements
Who are we looking for?
- Demonstrated experience in Marketing, Communications, or related field
- Experience in implementing digital marketing strategies in a B2B sales environment, including marketing automation
- Experience in website development, optimising landing pages and user funnels
- Solid knowledge of Google Analytics and other digital/technical platforms
- Attention to detail and accuracy
- Excellent teamwork skills
- Strong verbal communication skills
- Creative skills for contributing new and innovative ideas
- Ability to work well under pressure and meet deadlines
Benefits
What can KM offer you?
You will enjoy a collaborative team culture where you will be supported and empowered to contribute your ideas and identify opportunities to develop your team and yourself. We are dedicated to the values of diversity and inclusion and have a firm commitment to ethical practices and corporate responsibility.
Konica Minolta is committed to providing a working environment that is inclusive and fair to both women and men. Progressive policies such as our domestic violence policy; paid parental leave and flexible workplace policies enable our people to balance work and life responsibilities. We have been thrilled to receive a citation from the Workplace Gender Equality Agency (WGEA) as an Employer of Choice for Gender Equality 5 years in a row.
Equal Opportunities
We are committed to providing equal opportunities and actively encourage applications from all backgrounds to apply for our roles, regardless of gender, age, sexual orientation, ethnicity, religion or disability.
If you are require any adjustments/assistance during the recruitment process please reach out to
Join our Team and thrive in an environment built on strong Collaboration, continuous Learning and personal Growth. Everyday at Konica Minolta is an opportunity to share your Ideas, influence Change and engage with colleagues from diverse backgrounds and experiences.