In-house Paid Media Specialist (Media Buyer)
Webprofits, Australia

We are looking for a paid media specialist to run the digital advertising strategy for Webprofits.

You'll be working directly with our Co-Founder and Director of Strategy + Innovation to execute across all areas of the business. This specialist role is a unique opportunity to learn from one of the best marketers in Australia and is not for the faint hearted.

This will be a dynamic, high-energy role where both speed and quality of execution are paramount to success. And while this may be the hardest role you have ever had, you'll learn more in a year in this role that you'll learn at most other companies.

Requirements

In this role you will be responsible for the following:

• Leveraging the full capabilities of the LinkedIn Ads platform to promote content, build engagement, drive traffic and generate leads
• Running a full-funnel content promotion strategy across LinkedIn Ads, Facebook Ads, Google Ads and email marketing
• Growing the presence of the Growth Manifesto Podcast on YouTube leveraging the YouTube advertising platform
• Running brand awareness ads across all channels and leveraging all ad types

You'll also be involved in (but not directly responsible for):

• Developing the UX and copy for new landing pages targeting different segments across different geographies
• Developing email marketing sequences designed to move target audiences through a sales process
• Creating case studies, whitepapers and other in-depth content pieces to drive engagement and leads across all channels
• Developing sales funnels for different audiences across the business

The successful candidate will have the following:

• Deep expertise in the LinkedIn, Facebook and Google Ads platforms
• Ability to write high-impact copy based on clear brand guidelines
• An entrepreneurial, innovative mindset that's always looking for a smarter and better way of doing things
• An insatiable hunger for learning the best way to drive performance through digital
• Confidence on the tech side of marketing (eg setting up scripts, getting into FTP, editing simple HTML etc)

Benefits

Webprofits employs the best minds in strategy, marketing, and technology throughout Australia, the US, and Singapore and delivers on a 15-year history at the frontlines of digital marketing. We are dedicated to understanding our clients’ businesses and delivering measurable results, with our team working closely with clients to tailor digital growth efforts that will reach and resonate with their specific audiences and deliver growth.

Webprofits is a remote first team, with a culture that promotes transparency, learning and excellence. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.

Job Rewards and Benefits