Paid Social Specialist (Media Buyer)
Webprofits, Australia
Job Description
Are you a Paid Social Specialist who has a passion amp; proven experience with:
- Facebook Ads media buying / scaling
- Ads copywriting
- Ideating amp; briefing creative that converts
- Reporting
We are looking for an awesome individual who is passionate about running Social Ads at scale. The Paid Social Specialist will be responsible for a portfolio of clients across eCommerce, B2C and B2B in Australia, Singapore, Europe and the US. At Webprofits we leverage the T-Shape marketer model, and we're looking for someone with this strength and skillset who will specialise in Paid Social.
The Paid Social Specialist is a great opportunity for someone who has a passion for testing and innovation. The role is for someone who loves to get creative and wants to find ways to cut through the noise on Social and present advertising that is relevant and impactful delivering a value for both consumers and businesses.
Requirements
The role requires the Paid Social Specialist to:
- Explore, test and scale Social Ads in Facebook
- Write and brief all Ads for your Paid Social campaigns
- Optimise and manage campaigns within Facebook Ads Manager and LinkedIn Ads Manager
- Test, learn and grow on Social Ad platforms such as TikTok and Pinterest
- Create funnel based strategies to deliver performance
- Innovate and test Creative Ads angles to drive ROI on your campaigns
- Identify new areas and strategies to try and implement for your clients this may include affiliates, influencers, competitions, programmatic.
- Prepare performance analysis reports and make recommendations to adjust and improve strategy performance.
Benefits
Webprofits is a remote first team, with a culture that promotes transparency, learning and excellence. Our head office is based in Sydney with teams working across Singapore, the US, the Phillipines and Romania. Our preference is that the Paid Social role is based in Australia to work to our team's timezone.
Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.
We are open to all levels of experience and all backgrounds, strong cover letters communicating who you are and what you want are highly recommended!