Content Marketer
Blys, Australia
Job Description
Great opportunity for a dynamic Content Marketer to join a fast-paced and rapidly growing startup creating the future of wellness in Australia and beyond.
- One of Australia’s fastest growing and most exciting startups
- Mission-led company with tens of thousands of customers
- Be part of a world-class team building a global wellness brand
Full-time / Sydney / Starting ASAP
Imagine a world where you could get the best services and products in wellness delivered to you with the tap of a button. That’s what we’re building at Blys.
We are on a mission to improve the quality of life and overall happiness for people around the world by providing easy access to wellness amp; self-care. We bring the best practitioners to tens of thousands of customers, by seamlessly connecting them to qualified amp; independent professionals in wellness, fitness and beauty.
This also means empowering practitioners to create flexible, safe and reliable income opportunities for themselves who earn millions of dollars every year through our platform.
With over 15,000 5-star ratings and a community of 100,000 customers, Blys is the #1 on-demand booking platform for wellness services in Australia and New Zealand.
We've achieved amazing things and had incredible growth to date, but we’re only starting. We are now searching for an outstanding Content Marketer to help us take Blys to the next level as we continue to build out the platform and expand.
With alumni from Freelancer, eBay, Canva, Booking.com and The Iconic, you’ll be surrounded by a driven and experienced team of product, marketing and engineering talent, and help execute an ambitious roadmap and growth targets.
We're young, rapidly growing with a great culture and opportunity to grow.
- Be accountable for all content marketing initiatives to drive brand awareness, traffic, engagement, conversions and retention.
- Own, plan, execute and optimise content, email and social media marketing campaigns.
- Foster compelling storytelling to create a dynamic, engaging and authentic content across different channels including but not limited to email, social media, blog, website and advertising that aligns with our brand and resonates with our audience.
- Lead and execute the production of all content including videos, copywriting, blogging and creatives design.
- Establish unique plans for each social media platform to increase the reach and engagement of our content.
- Help drive strategy, planning and execution of all content marketing efforts.
- Work with a senior team member to execute SEO strategies and paid advertising campaigns.
- Collaborate with product and engineering teams to provide content for new features and product development.
- 2-4 years of experience in content marketing
- Experience with email marketing, content marketing and social media is a must.
- Knowledge or experience with SEO and paid advertising like Facebook Ads and Google Ads is a plus.
- Experience in using Google Analytics, Google Search Console, SEMrush, Canva and AutoPilot is a plus.
- A great brand storyteller with strong written and oral communication skills
- Excellent organisation, project management, and problem-solving skills.
- Comfortable in an experimental and fast-paced environment.
- Proven ability to manage multiple priorities simultaneously.
- Have a strong eye for detail to ensure our messaging and content remains consistent across all interactions with the brand.
- Are confident, skilled and creative, with the ability to and passion for generating strong, resonating messaging.
- Are innately creative, and willing to veer out of your comfort zone to produce unique and engaging copy / messaging / creatives for our audience.
- You have a test-and-learn mindset, seeking improvements through rapid, continuous iterations.
- Last but never the least, you are passionate about wellness and technology. You want to make a difference and a positive impact in the lives of millions.
- Fast-growing and exciting start-up with excellent growth opportunities
- Mission-led company - we want to change the world!
- World-class team - be part of a young and dynamic team of A+ players
- Rewarding work - interesting amp; challenging problems to solve
- Fun amp; open culture - we love having fun, learning new things and helping each other excel
- Positive company outlook - well-funded, profitable and growing fast
- Significant influence on company direction and performance - working closely with an experienced founding team
- Competitive remuneration package
- Fully flexible location (remot