Paid Social Media Marketer
Eva, Australia
Job Description
About Eva
Eva wants to help fill your home with beautiful, functional and affordable furniture. With an in-house-everything-team, we design our own products and rely on our values of customer-centricity to engage and delight customers all around Australia. We’d love for you to jump on board as we accelerate towards becoming Australia’s leading digital furniture company.
Overview of the role
We’re looking for a creative, analytical and agile Paid Social Specialist to drive awareness, engagement and conversions through our paid social channels. Your deep understanding of Facebook advertising is your secret weapon to keep up with the crazy pace of digital marketing and to develop new growth opportunities within this ecommerce space.
Your responsibilities
- Build, optimise and scale digital social campaigns across a range of digital platforms (primarily Facebook but also Instagram, Pinterest, TikTok and more )
- Execute amp; monitor intelligent split tests on these platforms for sweet, sweet results.
- Maintain budgets amp; CPA’s, track ad performance amp; create intelligent automations.
- Analyse all relevant digital marketing data, synthesise amp; communicate data insights back to the design team in a competent, accurate amp; useful manner.
- Work closely with your fellow performance team to develop/optimise innovative marketing strategies amp; achieve our ambitious goals.
Requirements
- At least 1-3 years experience working with paid Facebook advertising.
- Experience working in B2C environments, especially ecommerce.
- Experience in web analytics, ad tracking, and other biddable media a plus
- An analytical mindset, someone who can see useful trends in data with Space-X level attention to detail.
- Demonstrated ability to optimise campaigns according to budget and objectives.
- Familiarity with 3rd-party tracking vendors and integrating with social platforms
- Understanding of broader media planning and buying to ensure integration and coordination with wider media objectives occur
- Above all, be an adaptable problem solver with a demonstrated ability to learn quickly amp; apply your new knowledge fast
Bonus points (tell us) if you have:
- eCommerce or retail experience will be highly regarded.
- Design skills or an eye for design.
- Long or short form copywriting skills.
- Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.) with extensive knowledge of Microsoft Excel
- Any sweet, relevant business or personal projects you're working on.
- A labradoodle
Benefits
Eva believes in the power of a diverse team and are fully committed to building and maintaining an inclusive culture. We encourage applicants from all walks of life.
- A chance to grow and make a huge impact with a rapidly expanding startup.
- A role that is as adaptable as you are.
- Support for any course, conference or training that will help us mutually grow, ears and budget for any wild (but justifiable) idea,
- An autonomous work environment where there is never a regular ‘days work’.
- All the coffee/ tea/ beers/ kombucha you need.
- Free anniversary mattress and friend/family discounts
- A diverse culture and a bunch of lovely people (our prev. events have included the Australian Open, Spanish cooking classes amp; escape rooms).
If you’re up for the challenge, send through your application - because we already can’t wait to meet you.
Yours kindly,
Amanda