Lead SEM / PPC Specialist
Eva, Australia
Job Description
About Eva:
Eva wants to help fill your home with beautiful, functional and affordable furniture. With our laser focus on design, marketing and customer-centricity, we want you to jump on board as we accelerate towards becoming Australia’s leading digital furniture company.
Overview of the role:
High performance. Fearless experimenter. Data-driven decision-maker. If these words resonate with you, we needed you to apply, like yesterday. We have an exciting role for a search expert to join our marketing team and lead our paid search and SEO efforts. Marketing-speak like ‘growth hacking’ and ‘finding your north star’ is most welcome here and we’re open to learning more buzzwords if you are.
Of course, the day-to-day stuff like actively launching, managing and optimising Google campaigns across search, display, shopping and YouTube comes second nature to you - but your specialist expertise is what will drive your comprehensive strategy to achieve the maximum ROI possible and to tackle the industry heavyweights. We look to you for your expert know-how and your natural inclination to learn more, do more and be better. Being passionate, driven and growth-minded is what success looks like in a start-up environment such as ours. This is an opportunity not to be missed for the right person.
Last but not least, we’re huge experimenters at Eva and like you, we’re not afraid to challenge assumptions and constantly test new ideas. Ecommerce is a dynamic beast of a world to be reckoned with and you need to be on-the-ball and three steps ahead at all times - identifying trends, capitalising on insights and testing, testing, testing. At Eva, we work hard and pull our weight. And boy, do we achieve results. We're also a pretty cool bunch of people too.
A little more about your day-to-day below:
- Launch, manage and optimise Google campaigns across search, display, shopping and YouTube.
- Perform daily optimisation tasks for paid Google campaigns, which includes but not limited to creating new campaigns, keyword research and expansion, bid optimisations, budget management, audience segment optimisation, and ad copy optimisation
- Regularly conduct and keep record of conversion optimisation tests (A/B, split testing, etc) and learnings each month to continually improve SEM amp; SEO performance
- Use data and analytics (sales, performance, Google Analytics etc) to effectively determine opportunities for growth and conversion rate optimisation to achieve maximum ROAS
- Work with the marketing team to optimise website’s on-page SEO efforts, which includes but not limited to optimising existing landing pages, reviewing internal links, creating unique and data-driven content angles and monitoring keyword ranks
- Provide advice on optimising backlinks and on other off-page SEO efforts
Requirements
- At least 2 years of proven success in PPC, SEO or paid media campaign management. Agency experience preferred.
- A good understanding of how search engine marketing fits in to the wider area of digital marketing
- Intimate knowledge of data analytics and Google Merchant Centre. Extra bonus points to you if you have a strong knowledge of Google Tag Manager.
- Experience with Google Analytics, Google Search Console, Google Ads, Ahrefs, SEMrush, Google Data Studio.
- Experimental and data driven mindset
- Strong analytical skills and communication skills
- Excellent attention to detail
- Knowledge of either Microsoft Excel or Google sheets, and is able to manipulate data using either or both platforms
- Ability to think creatively
- SEO copywriting or editing skills preferred, but not required
Benefits
Eva believes in the power of a diverse team and are fully committed to building and maintaining an inclusive culture. We encourage applicants from all walks of life.
- A chance to grow with a rapidly expanding startup.
- A role that is as adaptable as you are.
- Support for any course, conference or training that will help us mutually grow, ears and budget for any wild (but justifiable) idea,
- An autonomous work environment where there is never a regular ‘days work’.
- All the coffee/ tea/ beers/ kombucha you need.
- Free anniversary mattress and friend/family discounts
- A diverse culture and a bunch of lovely people (our prev. events have included the Australian Open, Spanish cooking classes amp; escape rooms).
If you’re up for the challenge, send through your application - because we already can’t wait to meet you.
Yours sincerely,
Amanda from Eva