Digital Marketing Manager
Lyka Pet Food, Australia

Are you a dog person? A Facebook and Google ad guru with a passion for all types of media campaigns? Are you keen to work for a fast-growing start-up that’s disrupting the pet food space?

Here at Lyka, we are on a mission to reshape an industry built around a highly processed and unnatural diet. Our aim is to make Australian dogs happy and healthy from the inside out through real food.

We’re looking for a rock star Digital Marketing Manager to join us in our mission to change the pet food game, and help our furry friends live their best lives.

In this role, you will own Lyka's advertising budget. As an experimented marketer, you will develop and execute our media strategy: from defining our media budget across stages of the funnel and across channels, to constantly tracking and optimising channel performance - working closely with the marketing, creative, and tech development teams.

As a well-funded and ambitious start-up with incredibly high-growth potential, you will have the chance to work directly with the founders and become one of the key members of the Lyka team at an early and exciting stage in the business.

You will be responsible for:

• Developing our advertising strategy, defining budget, campaigns, KPIs and targets at each stage of the marketing funnel, and across the multiple media channels (digital and traditional) available
• Leading our digital media buying and optimisation, primarily across Facebook and Google, helping us continue driving strong growth whilst ensuring we are acquiring customers at target costs.
• Supporting the monthly post-mortem of creative performance, working with our Head of Growth and Content Specialists to help hypothesise and plan future monthly creative production
• Identifying new test and learn opportunities to deliver increased growth through Facebook via elements such as creative, campaign optimisation and bid strategies
• Researching new digital media opportunities that exist on other platforms and conducting tests to establish viability before then scaling them

Requirements

• Minimum of 2+ years of experience in digital performance marketing
• Managed significant digital marketing budgets across multiple channels with proven ability to allocate and distribute this as effectively as possible, looking at both attribution and the full marketing funnel to help inform decision making

• Experience in delivering aggressive growth metrics

• Deep expertise and experience in managing ads across Facebook and Google and leveraging these platforms to its fullest to help fuel growth

• An analytical problem solver with strong data manipulation and analytics skills

• Quantitative decision maker who is numbers driven at both the high-level strategic and day-to-day tactical levels

• Incredibly driven by delivering growth and seeing results fly, all whilst being comfortable and calm under pressure when performance fluctuates

• Experience working with creative teams to test and iterate new ad concepts is strongly desired

• Other digital and traditional media planning and buying experience would help set you apart for consideration

• Excellent communication skills and able to deliver high quality work at pace
• Positive, can-do attitude and thrives on being part of a small, incredibly focussed team

• Comfortable with changing priorities and direction as the business requires and evolves. Our growth means there are constantly new things to work on every day. As such it’s likely that you’ll often be working across the board on new and exciting projects.

• Finally, you must love dogs!

Benefits

• Dog friendly office - hang out with the original Lyka, and bring your own furry-loved ones
• Growth and Development - Lyka is growing extremly quickly, which means you'll have the opportunity to take your career to the next level through high ownership and fast-pace
• Collaboration - Team Lyka is a unique and collaborative environment. From Fullstack Engineers, to Vets and Chefs, our team excels at leveraging diverse points of view to create amazing results, while having fun along the way

For more information on Lyka and our fresh food, please check our website www.lyka.com.au and follow us on Instagram and Facebook @lykapetfood

Please note - you must be based in Sydney for this role.

Job Rewards and Benefits