Marketing Manager, Content Creative
Blys, Australia

Great opportunity for a dynamic Marketing Manager - Content amp; Creative to join a fast-paced and rapidly growing startup creating the future of wellness in Australia and beyond.

• One of Australia’s fastest growing and most exciting startups
• Mission-led company with tens of thousands of customers
• Be part of a world-class team building a global wellness brand

Full-time / Sydney / Starting ASAP

Imagine a world where you could get the best services and products in wellness delivered to you with the tap of a button. That’s what we’re building at Blys.

We are on a mission to improve the quality of life and overall happiness for people around the world by providing easy access to wellness amp; self-care. We bring the best practitioners to tens of thousands of customers, by seamlessly connecting them to qualified amp; independent professionals in wellness, fitness and beauty.

This also means empowering practitioners to create flexible, safe and reliable income opportunities for themselves who earn millions of dollars every year through our platform.

With over 15,000 5-star ratings and a community of 100,000 customers, Blys is the #1 on-demand booking platform for wellness services in Australia and New Zealand.

We've achieved amazing things and had incredible growth to date, but we’re only starting. We are now searching for an outstanding Marketing Manager - Content amp; Creative to help us take Blys to the next level as we continue to build out the platform and expand.

With alumni from Freelancer, eBay, Canva, Booking.com and The Iconic, you’ll be surrounded by a driven and experienced team of product, marketing and engineering talent, and help execute an ambitious roadmap and growth targets.

We're young, rapidly growing with a great culture and opportunity to grow.

• Run and manage marketing campaigns across a mix of marketing channels including social media, email, brand, influencers and affiliates.
• Execute integrated and multi-channel marketing campaigns to increase awareness, engagement, conversion, retention and lifetime value of Blys customers.
• Develop and drive marketing strategies and brand narratives across internal, owned and earned channels; creating consistent and cohesive messaging.
• Own the brand strategy with effective go-to-market campaigns and ensure our brand message is strong and consistent across all marketing efforts.
• Be the creative and editorial lead for all content produced (in-house and externally) and published across all channels (organic and paid).
• Effectively use the marketing budget to achieve targeted growth metrics, and report progress internally.
• Partner effectively with internal teams (cross-functionally as a partner to Senior Management, Growth Marketing, Product, CX, and the Creative teams), as well as external agencies, freelancers and other partners to drive ongoing growth and engagement within our primary target audiences, use cases and occasions.

• You have managed and executed marketing campaigns of a D2C brand.
• You have been responsible for sustained high-growth outcomes in a marketing lead position at a tech / ecommerce startup, preferably in the wellness space.
• You have grown brand awareness and affinity through successful earned or ATL (Above-the-line or Out-of-home) campaigns, eg PR, radio ads, TV ads, street furniture, bus ads and partnerships.
• You have built a successful brand from ground up or an early stage, with a strong positioning strategy.
• You have some agency experience but you delivered your best work to date on the client-side.
• You love to immerse yourself in data, research and consumer insights to identify and drive commercial opportunities across product, brand and marketing.
• You are action-oriented, result-oriented and are willing to roll up your sleeves to get your hands dirty. This is a hands-on role.
• You have strong judgement, forming a clear strategy based on relevant insights.
• You’re accountable, having shown accountability on goals and targets you’ve owned in the past.
• You have managed successful campaigns including planning, testing, creative development and ongoing optimization across social media and experiential.
• You have a test-and-learn mindset, seeking improvements through rapid, continuous iterations.
• Last but never the least, you are passionate about wellness and technology. You want to make a difference and a positive impact in the lives of millions.

• 3+ years of experience with a focus on brand marketing, content marketing, social media, partnerships and influencer marketing.
• Fluency across the marketing mix - both in brand-building and direct response.

Job Rewards and Benefits