Brand Media Lead, APAC
Canva, Australia
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Mar 22, 2021
Last Date
Apr 22, 2021
Location(s)
Job Description
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory we’re out to change the world, one design at a time.
Since launch in August 2013 we have grown exponentially, amassing over 50 million active users across 190 different countries who have created more than 3 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!
About the team:Canva’s Brand Media team, as part of the Brand Marketing group, has the big mission to build the most loved brand in the world through world-class creative executions and brand marketing campaigns! Our team’s success is based on shaping how we reach and communicate with our current amp; potential customers in order to drive awareness amp; consideration of the brand and attract high-value customers to Canva.
About you:We’re looking for a Brand Media Lead to join the team and work closely with Creative, Performance Marketing, Data amp; Analytics, and a variety of other cross-functional teams. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation.
Reporting to the Global Head of Brand Media, you’ll be responsible for overseeing all brand media efforts in your region, including management of the regional brand media team amp; our agency. What you'll do:
Being a Force for good.One of our core values at Canva, Being a force for good means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives an
Since launch in August 2013 we have grown exponentially, amassing over 50 million active users across 190 different countries who have created more than 3 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!
About the team:Canva’s Brand Media team, as part of the Brand Marketing group, has the big mission to build the most loved brand in the world through world-class creative executions and brand marketing campaigns! Our team’s success is based on shaping how we reach and communicate with our current amp; potential customers in order to drive awareness amp; consideration of the brand and attract high-value customers to Canva.
About you:We’re looking for a Brand Media Lead to join the team and work closely with Creative, Performance Marketing, Data amp; Analytics, and a variety of other cross-functional teams. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation.
Reporting to the Global Head of Brand Media, you’ll be responsible for overseeing all brand media efforts in your region, including management of the regional brand media team amp; our agency. What you'll do:
- Collaborate with Global Head of Brand Media to manage our media agency of record
- Work with cross-functional teams to ensure cohesive media strategies with an emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives
- Lead campaigns from development of communication strategy through campaign execution and reporting: 1) Areas of focus include communication planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, and optimization. 2) Passion for understanding the various consumer segments by market and their media behaviours is essential
- Foster an environment for cross-departmental collaboration by working effectively with Brand Marketing, Creative, Finance, Performance Marketing, and Comms amp; PR teams
- Drive communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner
- Stay abreast of new media trends and emerging channels. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure Canva is leveraging media in the most surprising and provocative ways
- 8+ years experience at interactive, advertising or marketing agencies and/or experience managing media buying for a brand preferably in the consumer internet space in design, entertainment, technology, or lifestyle brands
- Ability to lead plan development from beginning to end with little oversight. Must be able to think holistically but also ensure the details are thought through
- In-depth knowledge of the efficacy of all media channels, with a proven track record in offline media along with social amp; digital media
- Deep understanding of market trends and fluency with brand measurement metrics and analytics
- Experience in managing media programs across the Americas and evaluating strategic media partners
- Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives across global markets
- Competitive salary, plus equity options
- Flexible working hours, we value work-life balance
- In-house chefs that cook delicious breakfast and lunch for us each day
- Professional education allowance
- Free Yoga membership
- Generous parental leave policy
- Relocation budget provided for interstate or overseas candidates and visa application fees covered
Being a Force for good.One of our core values at Canva, Being a force for good means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives an
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