Head of Marketing APAC
Dext, Australia
Job Description
This role will lead our demand generation and partner expansion marketing activity in the APAC region.
Managing the APAC marketing team and the APAC marketing budget, as well as working with stakeholders across the business to develop APAC marketing strategy and implement tactics that deliver the lead gen, new business and upsell targets.
The Role
Lead marketing planning for the APAC region including the demand generation required to support sales targets.
Identify market segments, develop appropriate messaging and campaigns
Manage campaigns and marketing programs
Manage trade and industry partner relationships to deliver effective marketing activity
Develop multi-touch campaigns across multiple marketing channels to deliver top, middle, and bottom of funnel activity
Line manage the APAC marketing team
Work closely with the sales team to develop effective Account Based Engagement strategies and deliver new business / upsell targets.
Liaise with content, campaign, design and brand teams to create a portfolio of marketing collateral including case studies, infographics, product overviews, video, direct mail, landing pages, sales presentations and social media posts.
Manage events and webinars, pay per lead programs, email campaigns, public relation opportunities, content marketing initiatives and all other APAC marketing programs
Test and optimize marketing programs to improve performance conversion rates and spend effectiveness
Requirements
- 5 years of experience in B2B demand generation and product marketing
- Experience in supporting sales team with lead generation and enablement
- Experience working with a global marketing team is preferred
- A proven track record in negotiating marketing program costs with vendors
- Passion for creating marketing programs that deliver
- Highly organised, detail oriented and strong execution
- Strong budget management and focus on ROI to maximise our spend and optimise our marketing investments
- Strong analytical skills and experience with reporting and data analysis
- Strong project management skills
- Highly motivated and self-directed
- Clear communication and collaboration skills
- Can-do attitude
- Team management experience
- Google Suite, Salesforce
Benefits
We are a highly ambitious, innovative, market-leading FinTech. We are a global, well-funded business but have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do: