About The Hut Group:
THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.
About the Division:
Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.
About the Role:
Reporting in to the Head of Performance Marketing APAC, you will be responsible for driving forward the digital marketing strategy and execution to grow market share for Lookfantastic Japan. The role will be based at our Sydney HQ.
Key responsibilities will include:
- Working with the APAC country managers to plan, build and execute the territory strategy, through all Performance Marketing channels: PPC, Affiliates, Social, Influencers, CRM amp; SEO
- Driving accelerated new customer acquisition whilst reducing the CAC (Customer Acquisition Costs)
- Identify new localised partnership relationships and new to market routes to accelerate awareness, reach and new customer acquisition
- Take lead across the Japanese influencer marketing program to scale sales for the country, working with the central leads to provide clear strategic guidance and program growth (including but not limited to launching the territory beauty professional program).
- Ownership of the Marketing COS% budget ensuring that channel mix participation improvements, within channel efficiencies and growth targets are implemented to underspend vs. the monthly / annual budget
- Working closely with the CRM leads better cohort model the territory customers in order to improve annual spend per account
- Responsible for driving forward the affiliate performance, on boarding new relationships and growing our presence with Japan
- Working along side the PPC manager to ensure strong growth for the channel on all localised search engines and platforms
- Working along side the SEO team to ensure fully localised content is marketed across the site and channels
- Ensuring all performance marketing activations closely align to the trading, social and campaigns calendar to maximise opportunity within the market
- Establish key relationships across localised platforms such as LINE and A8 to improve partnerships and influence the marketing technology integration roadmap
- Feeding back on initiatives around continuous site improvements to maximise conversion and AOV and reduce bounce rate on site and reduce barriers to buying online
Requirements
- 2 years + experience across the digital marketing channels with a strong social, political and economic understanding of the JP market
- Native level Japanese speaking and written ability
- Strong analytical and reporting skills, ensuring data is at the heart of the decisions we make
- Team player able to collaborate across functions and build strong relationships both internally and externally
- Initiative able to think outside of the box and provide solutions to business challenges
Benefits
- Competitive salary
- Company bonus scheme
- Company pension scheme
- Employee discounts