Director of SEO + Content Marketing
Webprofits, Australia
Job Description
The Director of SEO + Content Marketing will be responsible for driving innovation and excellence across SEO and Content Marketing services for Webprofits portfolios of clients.
The role is a brilliant opportunity for someone who is very passionate about SEO strategies and Content Marketing techniques to work with a team of growth marketers to both build success and attract new DTC clients to our portfolio.
Requirements
The role requires the Director of SEO + Content Marketing to:
- Lead, manage and execute a portfolio of key SEO + Content Marketing accounts at Webprofits, taking responsibility and accountability for delivery of strategy and tactics
- Set the standard of performance and delivery for SEO and Content Marketing across our portfolio of clients
- Innovate, experiment and identify tactics that are generating results and strategies that set Webprofits apart from its competitors
- Successfully rank clients on Page 1 for their identified keywords and build out full funnel content marketing approaches to build qualified traffic to our client’s websites
- Manage the overarching approach to Link Building at Webprofits working with partners and assistants to ensure we are building quality and valuable links for our clients
- Leverage A.I. to build out scalable processes and quality content briefing and delivery of content
- Deliver on technical SEO optimisation and have a proficient knowledge of technical SEO analysis
- Be proficient in Google Search Console, GA4, ScreamingFrog and SEMRush
- Support and assist in new business pitches that pertain to SEO and Content Marketing, and receive commissions against new business and retainer upsells
- Act as a mentor to other SEO + Content Marketing consultants at Webprofits, providing feedback on strategy and tactics
- Stay up to date with Google trends, algorithm updates and lead the way in delivering high quality white-hat SEO
- Have a strong understanding of other digital growth channels e.g. Google Ads, Social Ads, Customer Lifecycle
- Work with the Chief Performance Officer to deliver the best DTC SEO + Content Marketing strategies and ensure the Performance team is delivering on these expectations
Benefits
Webprofits is a leading digital marketing consultancy with a 17-year track record of delivering measurable results for our clients. Our team comprises the best minds in strategy, marketing, and technology across Australia. We are passionate about understanding our clients' businesses and tailoring digital growth efforts that will reach and resonate with their specific audiences.
As a remote-first team, we foster a culture that promotes transparency, learning, and excellence with quarterly in person events primarily in Sydney. Our Director of SEO + Content Marketing role will be fully remote, with the added benefit of being able to work from home and enjoy flexibility.
At Webprofits, we offer a dynamic and exciting work environment that encourages personal and professional growth. We provide our staff with access to the latest tools and technologies, as well as ongoing training and support to help them succeed in their roles. Join our team today and become a part of a company that is dedicated to delivering outstanding results for our clients.