Head of Digital - APAC
Xe, Australia
Job Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.
How will you help Xe become more successful?
The Head of Digital APAC will own the growth of the Digital (SME) book of Corporate customers across Australia amp; New Zealand. This role will be tasked with growing the existing business, supporting the transition towards more technology centric experience, and driving a high-performance culture in the digital team.
Our principles
- AMBITION- We dream big, try things out and always ask why not? and what if? We’re ambitious in our thinking and our delivery
- RESPONSIBILITY- We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
- COMMUNITY- We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
What you'll do;
The ideal candidate will have experience managing a high performing inside sales function, an in-depth knowledge of the conversion funnel from first time website visit to trading customer, experience in CDD/KYC/KYB requirements and technology in the FX and international payments space, and the ability to leverage digital tools to drive revenue and profitability across a large portfolio of SME customers. The role will report to the Head of Corporate APAC, but collaborate closely with the Growth function in the US, as well as leaders and individual contributors across the High Value Corporate Dealing and Sales functions, Compliance Operations, Payment Operations and Regulatory Compliance throughout APAC.
KPIs to own
- Total Digital revenue
- Conversion rate of new digital applications to traded customers
- New in-year revenue from newly traded customers
- % retention of digital book
KPIs to influence
- Conversion of new web visitors to applications
- Total APAC corporate new in-year revenue from newly traded customers
Requirements
Who You are;
As Head of Digital APAC, your responsibilities will include:
- Digital Interaction Optimization: Utilize digital tools to analyse customer interactions across our digital platform. Identify areas for improvement and implement changes to enhance the user experience and drive revenue growth.
- Sales Transformation: Lead the transformation and modernization of the sales process, sales infrastructure, and client portfolio management to improve key metrics such as revenue per client, sales productivity, sales operating leverage, contribution profit, time-to-active, CAC/LTV, retention, and SoW growth.
- New Client Conversion design and execute an inside sales strategy, working closely with Product and Growth teams, to maximize conversion of new inbound applications to trading customers. The focus will be ensuring appropriate cadences and touch points from the inside sales function from application through to first trade, and streamlining the requirements and methods of obtaining KYC/KYB to improve customer experience and time to verification.
- Digital customer service amp; portfolio growth design and execute the appropriate service model to maximize the growth and retention of Digital customers. Implement strategies to grow the existing portfolio by up/cross-selling new platform capabilities, aligned with the product roadmap.
- High value customer segment put in place appropriate processes and measures to identify digital customers to graduate to the high-value service model, and vice versa, working closely with the high value team and Head of Corporate to ensure our Dealing roles are only focused on the customers that need and deserve that level of service.
- Pricing Optimization at a portfolio and individual customer level, optimize how we price our Digital book of customers to maximize retention, conversion and revenue growth over time.
- Customer-Centric Approach: