Marketing Coordinator
WHEREFIT, Australia
Job Description
WHEREFIT is one of Australia’s fastest-growing, HR SaaS platforms that is revolutionising fitness and wellbeing employee benefits. Our mission is to help working Australians get fit, active, and healthy, and we prioritise employee wellbeing above all else.
We're a home-grown, self-funded Australian startup that is proud to have reached our current level without external investment. With plans to triple revenue and double headcount this year, we're excited to enter the next growth phase on our own terms.
Since launching in 2017, WHEREFIT has quickly grown to become a trusted wellbeing partner at over 200 of Australia’s leading employers, including Woolworths, NAB, Australia Post, Westpac, Reserve Bank of Australia, Allianz, PwC, nbn, AMEX, EY, Lendlease, and more.
Our platform helps businesses provide their employees with exclusive corporate benefits at over 1,000 leading fitness and wellbeing brands, including HelloFresh, Anytime Fitness, Adidas, F45, ICONIC Sport, Speedo, UFC Gyms, Adore Beauty, Under Armour, and more.
We believe that a healthy and active lifestyle should be accessible to all, and we are committed to making this a reality for all working Australians.
Role
We are looking for a highly motivated marketing superstar to join our growing Marketing Team at WHEREFIT!
In this role, you will support the team in developing and executing a variety of marketing strategies aimed at attracting and nurturing leads, as well as improving existing member engagement. Your main focus will include email marketing, managing social media and coordinating the production of offline marketing materials.
This role offers a unique opportunity to enhance your core marketing skills and gain exposure to a range of different areas of marketing across paid, earned, and owned channels. You'll also have the opportunity to work collaboratively in a dynamic and ambitious startup environment.
Responsibilities
- Assist with planning of the quarterly marketing calendar
- Develop engaging and compelling content for various marketing channels, including social media, web and email marketing
- Schedule social media content and monitor accounts, carrying out community management as needed. Analyse trends and propose creative approaches to enhance social presence and visibility
- Develop and execute targeted and effective email marketing campaigns
- Oversee creative development of campaign and marketing collateral, ensuring brand consistency.
- Maintain inventory of sales and corporate support materials, ensuring these are kept up to date. Coordinate creation of new materials when necessary
- Work with external suppliers and agencies to ensure quality and timely delivery of marketing initiatives
- Conduct research on market trends, customer behaviour and competitor landscape to inform marketing campaigns
- Support the team with paid media planning, campaign delivery and ongoing optimisation process (Google and LinkedIn)
- Monitor campaign performance on an ongoing basis and provide post campaign reports
- Handle administrative tasks for the Marketing Team as needed
Requirements
- A positive can-do attitude and a passion for what WHEREFIT is trying to achieve
- At least 1+ year/s of experience in a Marketing role
- Marketing degree or equivalent is preferred but not mandatory
- Strong foundational marketing knowledge with willingness to learn and develop skills further
- Creative and tech-savvy, with hands-on experience using design tools like Canva required
- Familiarity with CRM and social media platforms is highly valued
- Must have excellent written and verbal communication skills, with a keen eye for detail
- An ambitious go-getter who is capable of independently moving projects forward
- Must be adaptable and able to manage a diverse range of tasks and responsibilities
Benefits
- Competitive remuneration package including base salary, bonuses and benefits
- Dynamic and vibrant office environment located in Fishburners, one of Australia’s leading startup co-working spaces in the Sydney Startup Hub
- Full member access to workshops and numerous learning, networking and startup community events within Fishburners and the Sydney Startup Hub (e.g. lunch and learns, Friday pitch nights, community social events such as Christmas and Halloween parties)
- Zero overtime commitment -we encourage our team to dedicate quality time to personal fitness, health and wellbeing outside of work hours
- Access to over 2,500 unique fitness and wellbeing perks on the WHEREFIT platform, and access to other retail and non-wellbeing related perks too
- Up to $1,200 annual subsidy for personal fitness/sport expenses
- Generous learning and de