Global Marketing Manager
Universal Biosensors, Australia

Universal Biosensors (UBI) is a world leading ASX-listed Australian company (ASX:UBI) which develops, manufactures and sells biosensors for use in several industries around the world. Our biosensor technology has been used in more than 10 billion measurements for blood glucose monitoring and blood coagulation in diabetes and coagulation patients worldwide. Recently, we have pivoted our technology into the wine industry with our global launch of SENTIA in early 2021 and veterinary industry with PETRACKR in 2023. In addition, we continue to develop new applications for our technology within human health, food and agriculture.

What you will do

UBI is seeking a highly motivated, enthusiastic and driven individual to join our sales amp; marketing (Samp;M) team at the Corporate HQ in Rowville (Victoria) as the Global Marketing Manager.

This role will be responsible for developing, implementing and maintaining a coherent UBI Global Marketing strategy, across all products as well as the corporate brand with the overaching goal to achieve commercial objectives of the business.

This position also works in unison with other members of the Samp;M team by driving the CRM system to deliver maximum effectiveness and value for the business. You'll work to significantly enhance the profile and quality of the various online assets and direct marketing initiatives.

Requirements

We are looking for a proactive candidate who is tertiary-qualified in Business/Marketing/Digital Media (or related) field with a minimum of 5 years’ experience in a similar role; experience in human health and/or medical device industry preferred.

The role will perform (but not limited to) the following activities:

• Prepare and execute a strategic marketing plan, ensuring portfolio and brand alignment to support the implementation of customer value selling approach
• Conduct market evaluation activities to identify opportunities for dynamically adapting marketing activities to product and/or regional requirements
• Work with the Sales leaders to ensure that the implementation of marketing plans is facilitated.
• Develop and execute marketing activities to meet business growth objectives
• Manage and meet advertising and promotional budgets for each annual cycle
• Design, prepare and implement an advertising and promotional program for the UBI business, meeting local activity needs within resource allocations.
• Monitor and report monthly tracking of Aamp;P performance, modify promotional plans accordingly and manage geographic and business unit demands.

You are a self-starter with the ability to work autonomously and collaboratively bringing knowledge and skills such as:-

• Proven track record in effective utilisation working with CRM tools.
• Thorough working knowledge in creating workflow/campaign automation using CRM, Adobe or similar graphic design tool.
• Demonstrated experience with numerous marketing tools including Adobe creative Suite, Google Ads and analytics, WordPress, marketing automation and CRM integration.
• Demonstrated track record of developing and successfully implementing marketing plans to achieve business results
• Intermediate to Advanced Microsoft Excel skills
• Experience with HubSpot as a CRM tool will be a bonus!

You will possess key qualities such as:-

• Strong team player with exceptional customer service
• Strong communication skills over phone, email and other online channels.
• Strong work ethic, positive attitude and high degree of self-motivation
• Well developed analytical, prioritisation and problem solving skills
• Strong commercial acumen
• Resilient, positive and not afraid of hard work
• Demand success in your role!

Benefits

The successful candidate will enjoy the following benefits:-

• Training amp; Development
• Employee Assistance Program (wellness and counselling benefits)
• Vibrant amp; Collaborative Work Culture
• Novated Leasing via Salary Packaging

This is a rare opportunity with a strong and successful business for someone who has the ability to anticipate needs, innovate and flourish in a fast-paced environment! If you feel you’re ready to take the step forward, let's do it! Please apply with your current CV, highlighting your relevant skill sets and experience!

Please apply ONLY if you have full working rights in Australia

Job Rewards and Benefits