Content Marketing Specialist
The Missing Link, Australia
Job Description
About Us
The Missing Link has been operating in Australia for over 26 years, helping businesses achieve their goals through IT transformation with our core offerings; IT amp; Cloud, Cyber Security and Automation.
Today, The Missing Link is one of the most awarded IT companies in Australia recognised mainly for our people and processes. With over 180+ staff and 25+ different countries represented in our business, we’ve cultivated a respectful and positive workplace where everyone feels valued, respected and empowered. We pride ourselves on our training and development that ensures our staff can grow their careers alongside our growing business.
Our people are our difference, and we are always looking for amazing talent to join our team. If you’re looking for a highly successful, inclusive and fast-growing workplace, we’d like to talk to you.
The Role
We are currently searching for an exceptional Content Marketing Specialist to join our team and report directly to our Head of Marketing. The position will lead The Missing Link's content amp; social strategy, development, and distribution across all platforms. This role is pivotal in enhancing our brand presence, engaging our target audience, and supporting our marketing and business objectives.
Responsibilities
- Craft and execute a comprehensive content marketing strategy that supports and extends marketing initiatives, both short and long-term
- Create engaging, brand-aligned content across various formats, including blog posts, whitepapers, case studies, videos, and social media content
- Oversee social media strategy to enhance The Missing Link's brand presence and engage with the target audience
- Work closely with marketing, sales, and product teams to create cohesive and impactful messaging
- Use analytics to track content performance and user engagement, leveraging insights to optimize future content
- Ensure all content is optimised for search engines, increasing visibility and driving organic traffic
- Maintain and evolve The Missing Link's brand voice and messaging consistency across all content outputs
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- Minimum 3-4 years of experience in content marketing or a related field, with a proven track record of success
- Exceptional writing, editing, and proofreading skills, with a portfolio of work
- Experience with SEO, content management systems, and analytics tools
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strategic thinker with a creative mindset
- Highly organised with excellent attention to detail
- Adaptive to change and open to innovative ideas
- Passionate about technology and staying ahead of industry trends
Benefits
A great company culture is very important to The Missing Link. Keeping everyone happy is one of our top priorities.
Here are some of the best bits about working at The Missing Link and some of the ways we try and maintain our staff happiness levels:
- Supportive, collaborative and respectful environment
- Training / mentoring programs
- Regular fun social events
- Diverse range of employee benefits including paid volunteer days
- Great bonus structure
- Free breakfast, drinks and monthly lunches