Copywriter
Talent Right, Australia
Job Description
Copywriter- part time/full time
Role Statement
A b2b agency copywriter is responsible for creating written content that promotes a company's products or services and persuades potential customers to take a desired action, such as making a purchase, deciding to make direct contact, request quotes, making inquiries, or signing up for a newsletter, etc.
The copywriter must understand the target audience and craft messaging that resonates with them, using persuasive language and engaging copy techniques to capture attention, build trust, and offer expertise, knowledge or incentives to engage. They may create copy for a variety of mediums, including websites, social media, email campaigns, print ads, and more. The ultimate goal of a marketing copywriter is to increase brand awareness, drive traffic to the company's website/phone/email, and ultimately, boost sales.
Roles/Responsibilities
Roles:
- Creating written content for various media channels, such as website landing pages, blogs, EDMs/emails, social media posts/organic socials for LinkedIn, Facebook, Instagram etc, Paid Ads, print designs, whitepapers/lead magnets/guides/brochures/downloadables, and video scripts.
- Collaborating with designers, managers, and other team members to ensure the written content fits the overall creative direction and marketing goals.
- Researching and analysing the target audience, competition, and industry trends to develop effective messaging and communication strategies.
- Adhering to brand guidelines and tone of voice to ensure consistency across all content.
- Editing and proofreading copy to ensure accuracy, clarity, and grammatical correctness.
- Maintaining up-to-date knowledge of the latest marketing and advertising trends and techniques.
Responsibilities:
- Writing clear, concise, and compelling copy that engages and resonates with the target audience.
- Conducting research to gather relevant information and insights to inform the writing.
- Adapting writing style and tone to fit different media and target audiences.
- Incorporating SEO principles to improve search engine rankings and increase visibility.
- Collaborating with other team members to develop creative concepts and campaigns.
- Meeting deadlines and managing multiple projects simultaneously.
- Revising and improving copy based on feedback from clients or team members.
- Tracking and analysing the performance of written content to identify areas for improvement.
- Making suggestions to improve the direction of campaigns.
Software Knowledge
Google Docs
Airtable
Figma
Filestage
Slack
ClickUp
Grammarly
ChatGPT and other AI apps
Requirements
Bachelors degree
3+ years of experience
3+ years Business or Marketing Experience
Essential Criteria
Required Industries: Proven experience in the construction, b2b businesses, manufacturing, and industrial industries
Excellent writing skills: ability to write clear, concise, and compelling copy that engages the target audience.
Creativity: must come up with original and innovative ideas that effectively generate leads.
Attention to detail: have a keen eye for detail to ensure accuracy, consistency, and adherence to brand guidelines.
Knowledge of marketing and advertising: understand marketing and advertising principles and how to use them to persuade and influence the target audience.
Research skills: conduct thorough research to understand the target audience, competitors, and industry trends.
Communication skills: must be able to collaborate effectively with other team members, such as Strategic Account Managers (SAMs), designers, web dev team, SMM managers and clients.
Time management skills: ability manage their time effectively to meet deadlines and prioritise tasks.
Client Familiarity: Ability to build a strong understanding of clients and their markets.
Adaptability: ability to adapt to different writing styles, tones, and formats depending on the project and target audience.
Open-mindedness: willing to accept feedback and make revisions to their work based on client or team member input.
Passion for writing: must have a genuine passion for writing, marketing, and business and be committed to continuously improving their craft.
Business-minded: the ability to differentiate B2B and B2C copywriting, ability to write for target audience, address pain points, pitch solutions, stay relevant to industries and understand both the client and their customers
Tech-agile: Ability to use AI software (e.g. Chat GPT) as a tool to speed up writing, whilst not being overly reliant on it, to avoid plagiarising or jeopardising the quality, factuality and or