Public Relations Account Executive
BCW APAC, Australia

Client Service:

· Understand your clients’ individual PR objectives, their brand, market, competitors and individual products/suite of services

· Read a range of titles (print/online/newsletters) on a daily/weekly/monthly basis to increase your knowledge of key issues, find articles of interest and discussion points for your clients - and then proactively suggest to your client from your research findings

· Build an understanding of both client and BCW best practices and ensure they are adhered to and delivered

Account Handling:

· Ownership in drafting well-structured pitches

· Ensure you are supporting your team to secure consistent, quality results across all account KPIs

· Ahead of client meetings ensure that progress reports and any additional specific information is prepared and distributed to the relevant team members

· Always be prepared before each client meeting taking ownership of being across all aspects you are involved in. If not clear or there are areas to you are not sure about, discuss with CL in good time before the call

· Input in client meetings and calls, show interest and enthusiasm for the brand and topic

· Learn the art of negotiation how we can maximise opportunities for our clients across third party, media and influencer discussions

· Keep the art of PR in mind when showcasing our worth and work to the client

· Understand and implement different content styles and formatting across pitches, social media posts, press releases, advertorials

Media and Influencer Support:

· Take an interest in the media landscape in your market (Australia and/or New Zealand), gaining an understanding of the way journalists across different mediums work and the challenges they face

· Take all opportunities to practice calling and pitching to journalists and in order to develop experience

· Take the lead in drafting well-structured and engaging press releases, pitches and alerts; secure approval; distribute and follow up

· Create robust, accurate and well-thought-out media lists that are relevant to specific campaigns and clients, and ensure they remain up to date

Self-Management:

· Contribute relevant, varied and valuable ideas in creative brainstorms

Financial / New Business:

· Pay attention to new business discussions, proactively providing ideas and suggestions to assist with new business pitches and planning where relevant

Job Rewards and Benefits