Public Relations Account Coordinator
BCW APAC, Australia

At BCW, collaboration and a positive team spirit is key. We roll our sleeves up, make things happen and strive for excellence.

In your role as an Account Coordinator, we expect you to:

· Be a problem solver

· Pre-empt challenges and look for solutions

· Embrace collaboration - share thoughts and ideas with your team members, and listen to their ideas, to encourage passion, strategic thinking and creativity

· Maintain a keen interest in current affairs and the world around you

· Be transparent and communicate effectively across all levels

Client Service

· Understand your clients’ individual PR objectives, their brand, market, competitors and individual products/suite of services

· Build an understanding of both client and BCW best practices and ensure they are adhered to and delivered

Account Handling:

· Ownership of all administrative tasks from reporting to daily monitoring, working efficiently to internal and client deadlines

· Creation of reports across coverage, sentiment and competitor tracking

· Responsible for updating media lists, trackers, WIP’s and reports on behalf of the team

· Ownership in drafting well-structured and engaging press releases, pitches and alerts; secure approval; distribute and follow up

· Support in coordinating client events/press trips/media stays/digital amp; influencer campaigns in terms of supplier cost comparisons; venue research; flight research etc.

· Gain experience in creating content across different styles from pitches to social media posts to press releases

Media and Influencer Support:

· Take an interest in the media landscape in your market (Australia and/or New Zealand), gaining an understanding of how journalists work across different mediums and the challenges they face

· Proactively build and develop your media and influencer contacts - aim to have a strong database of ‘go-to’ contacts

· Create robust, accurate and well-thought-out media lists that are relevant to specific campaigns and clients, and ensure they remain up to date

Wider Agency Thinking:

· Be eager to learn more about the PR and digital landscape ask lots of questions and embrace trainings and further development opportunities

· Read a range of titles (print/online/newsletters) on a daily/weekly/monthly basis to increase your knowledge of key issue

Job Rewards and Benefits