Content Marketing Manager
Onside, Australia
Job Description
Onside is a dynamic and fast-growing Agri-tech SaaS business with a vision to power the world's biosecurity. Currently in the scale-up phase, expanding rapidly and thinking globally, our team and high-performance culture reflect the business. Offering an innovative workplace where our team lives and breathes Onside's standards and rituals.
We are looking for a creative Content Marketing Manager to lead our content strategy and deliver unique and educational content that drives demand generation and revenue. You’ll have a successful background in building, executing and optimising content strategies in a fast-growing B2B SaaS environment. You’re a natural storyteller with the ability to grasp concepts easily and turn them into engaging content that delivers value to our key audiences.
Responsibilities
- Define ANZ content strategy with support from the Head of Marketing.
- Regularly report on and optimise content performance.
- Create content across the funnel, including blogs, ebooks, case studies, landing pages and social assets.
- Distribute and repurpose content across multiple channels including organic social media.
- Own the planning, content creation and promotion of content-led multi-channel campaigns.
- Partner with our SEO agency to deliver SEO content plan to increase organic performance.
- Collaborate with SMEs to develop a thought leadership plan and engage with journalists for PR opportunities.
- Streamline content processes, maintain a consistent brand TOV and messaging, and stay updated on agriculture industry trends.
Requirements
- Commercial mindset with a deep understanding of the role content plays to generate demand and increase revenue within a SaaS company
- Content marketing experience across multiple geographic markets, audiences and product types
- Deep knowledge of content marketing best practices, including SEO
- Extensive experience briefing, copywriting and editing
- A messaging, tone and grammar expert with a strong dislike for typpos
- Understanding of digital and product marketing strategy and tactics
- Strong interpersonal, collaboration and communication skills and ability to work with a dispersed team
- High degree of curiosity, creativity, initiative and resourcefulness
Benefits
Craft narratives that resonate across the ditch, reaching diverse audiences and shaping the future of agtech and biosecurity innovation.
You will be joining a well-backed business ready to leap to the next level. There is no red tape, everybody has a voice, and every voice counts. You have a seat at the table.
Our success comes from a hybrid working model, vibrant office space in the heart of Richmond, and a high-performance framework that includes regular feedback, recognition and learning opportunities.