Digital Marketing Manager in a Fast-Growing Innovation Hub AU
Premier Media, Australia

Hello, Digital Marketing Managers!

I'm Andreas, the founder and the CEO of Carbon8. Renowned in the home appliances industry, I’ve successfully steered high-end brands globally, including Thermador, Gaggenau, and Bosch. With a track record as the former Global President of Plum and President of Liebherr Appliances for the Americas, I’m now on the way to revolutionize the beverage industry with Carbon8, the first eco-friendly sparkling water carbonator.

About the company:

Carbon8 is a pioneering force at the forefront of innovation, proudly introducing the world's first sparkling water maker and dispenser. As a trailblazing company, we are reshaping the landscape of beverage technology with a commitment to excellence and sustainability. Our dedication to providing a unique and refreshing experience aligns with our mission to bring sparkling possibilities to consumers worldwide.

About the role:

We are looking for a passionate and innovative Digital Marketing Manager to lead our marketing efforts. We're on the cutting edge of beverage technology, introducing the world's first eco-friendly sparkling water carbonator. The ideal candidate should have a proven track record in digital marketing, showcasing creativity in crafting engaging campaigns across various channels. If you're ready to revolutionize the digital marketing landscape in the e-commerce space, contribute to our brand's influence, and bring sparkling possibilities to consumers worldwide, we want to hear from you. Elevate your career with Carbon8 Water where innovation meets limitless potential

Responsibilities:

• Develop and execute digital marketing strategies.
• Implement campaigns across web, SEO/SEM, email, social media, and display advertising.
• Manage social media presence and contribute to market analysis.
• Evaluate campaign performance against ROI and KPIs.
• Identify trends, optimize spend, and leverage AI tools for enhanced creativity.
• Innovate and devise growth strategies.
• Conduct experiments and A/B testing for continuous optimization.
• Collaborate on creating landing pages and improving user experience.
• Analyze customer experiences across channels.
• Optimize user funnels and ensure operational requirements are met.

Requirements

• 5+ years of experience working as a Digital Marketing Manager, or in a similar role, particularly in e-commerce DTC and Amazon industry.
• Proven track record of creativity in crafting engaging digital campaigns and marketing strategies.
• Comprehensive background in marketing, art direction, and social media management.
• Proficiency in web, SEO/SEM, email, social media, and display advertising campaigns.
• Familiarity with market analysis and the ability to identify trends, especially the trends in the AI tools.
• Strong analytical skills with the ability to evaluate campaign performance against ROI and KPIs.
• Demonstrated success in developing and implementing growth strategies.
• Proficient in A/B testing and conducting experiments for optimization.
• Understanding of customer experiences across multiple channels and touchpoints.
• Knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Capability to develop budgets and familiarity with financial planning and strategy.

Benefits

• You’ll be joining a high-level and fast-paced environment.
• You’ll be able to grow both professionally and personally in this role.
• Completely remote schedule.
• You’ll be working on exciting projects
• Location independence.

If this sounds interesting to you please proceed with your application.

Kindly be advised that the recruitment process is being managed by Premier Media.

Thanks and I look forward to hearing from you!

Job Rewards and Benefits