Strategist
The Marketing Practice, Australia
Job Description
Who we are
The Marketing Practice is an agency for the new, integrated era of B2B.
We have nearly 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.
Our clients are some of the world’s biggest tech brands and fast-growing challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards.
Our success comes from identifying, recruiting, and developing talented people like you. A job at The Marketing Practice offers the chance to build on your capabilities every day, learning from the leading specialists you’ll work alongside.
What we are looking for:
We are seeking an experienced Strategist, APAC to join our dynamic team in the Asia-Pacific region. The ideal candidate will be a seasoned strategic thinker with a curious mind and passion for shaping and executing innovative marketing strategies in the technology and professional services industry.
What you will do
- Research Direction: Lead in-depth market research, competitor analysis, and industry trend analysis to inform and shape high-level marketing strategies.
- Strategy Development: Take a lead role in developing data-driven, creative, and effective marketing strategies to meet and exceed client objectives.
- Client Engagement: Drive exceptional client service and support, collaborating with cross-functional teams to ensure the success of projects.
- Strategic Content and Campaign Development: Lead the creation of marketing materials, own content structure amp; plans, and campaign strategies.
- Measurement and Reporting: Develop comprehensive frameworks to track and analyse key performance metrics, providing strategic insights for optimisation.
- Collaboration: Work closely with strategy leadership, senior leadership, designers, copywriters, and other team members to deliver integrated marketing solutions.
- Industry Knowledge amp; Professional Growth: Stay at the forefront of industry trends and best practices, contributing to the continuous improvement of the team's skills and knowledge.
Requirements
Who you are
To be successful in this role, you will need:
- 3+ years of experience within marketing strategy, preferably in B2B, or B2C; client-side or agency-side.
- Proficient understanding of MQLs and SQLs, sales cycles/funnel, buying journeys, and customer journeys.
- Proven ownership of marketing strategy, preferably within B2B Enterprise or SaaS.
- Expert analytical and research skills with a track record of translating data into actionable insights.
- Excellent communication skills, both written and verbal, with confidence in front of senior stakeholders.
- Creative thinking and the ability to lead fresh ideas in strategy development.
- Exceptional attention to detail and organizational skills.
- Proficiency with data and analytics tools is a plus.
- Passion for marketing and a proven desire for continuous learning.
- Experience running and facilitating workshops with senior stakeholders.
- Familiarity with Julian Cole's strategy frameworks is desirable.
Benefits
What we offer in return
- Generous holiday allowance (Plentiful PTO).
- Shutdown between Christmas and New Year.
- Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
- Sick leave 15 days annual allowance.
- We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
- Growth opportunities. Three of our board members including our CEO joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
- Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.
Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown that some individuals are less likely to apply for jobs unless they meet every qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience d