Senior Marketing Manager
Datacom, Australia
Job Description
Our purpose
Here at Datacom, we connect people and technology in order to solve challenges, create opportunities and discover new possibilities for the communities we live in.
About the Team
At its core, marketing at Datacom starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to communicate how Datacom’s products and services and our partner products solve the world's problems: from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that changes the game, making the customer the priority.
About the Role
The Senior Marketing Manager is responsible for leading a team or functional area that provides strategic focus to the marketing initiatives of lines of businesses. This role ensures the offering of independent and expert level support and delivery in line with the agreed strategy, and obligations to maximise sales growth and profitability
What you'll do
- Owning, developing and managing implementation of marketing campaigns and activations that support Datacom growth aspirations and capitalise on multiple lines of businesses’ value propositions.
- Working closely with cross-functional teams to support the design of Go-To-Market and line of business strategy with marketing strategy and performance measures.
- Balancing long and short-term goals across entire businesses and Group with the big picture in mind and our position in the market.
- Analysing customer and prospecting data to design targeted marketing campaigns across multiple lines of businesses, creating a connected experience for customers based on clear understanding of customer touchpoints and customer experience.
- Monitoring opportunity and pipeline data across multiple sales teams and activating direct marketing engagements to attain revenue objectives.
- Designing, implementing and tracking multiple marketing strategies across all digital marketing and traditional channels including levers of events, email marketing, display advertising, social media (organic and paid), and SEO, SEM strategies.
- Curating impactful storytelling and supporting the content team to build brand that showcases customers, thought leadership and compelling data.
- Creating, executing and monitoring marketing campaign budgets for multiple lines of businesses. This includes the management and claiming of technology partner marketing development funds.
- Measuring key performance against campaign objectives and pivoting to drive website traffic, audience engagement, bounce rate and a return on investment against metrics.
- Selecting, developing, and evaluating personnel to ensure the efficient operation of the function.
- Providing guidance and advice to direct reports and team members within the latitude of established company policies in order to meet schedules and resolve problems across the function
What you'll bring
- Significant relevant experience in enterprise marketing
- Outstanding skills in building and managing customer relationships.
- Capability in contributing effectively to large, collaborative teams to successfully achieve organizational goals
- Ability to assure adherence to budgets, schedules, work plans, and performance requirements
- Strong verbal and written communication skills with a wide variety of stakeholders.
- Consultative and planning skills
- Effective presentation skills with the ability to convey technical information across various levels.
- Knowledge of financial management practices, with a clear understanding of the relationship between costs, utilisation and project revenue.
- Expert understanding of the unique business requirements and service offering of the organisation.
Culture and Benefits
Datacom is ones of Australia and New Zealand’s largest suppliers of Information Technology professional services. As an ANZ company, we have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us.
At Datacom you'll be recognised and valued for your contributions. We're growing year on year and can provide stability, career opportunity and a collegial, agile, flat-structured environment that empowers people and promotes autonomy. We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. We operate at the leading edge of technology to help ANZ’s largest enterprise organisations explore possibilities and solve their greatest challenges, so you will n