Senior Product Marketing Manager
Koala, Australia
Job Description
Koala's mission is to build better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.
Why do we have this role @ Koala
We are looking for an innovative, organised and customer-obsessed product marketer to lead product and cross-team marketing operations for Koala. You will be responsible for leading and coordinating key cross-team projects and initiatives like marquee furniture product launches and major sale events while also ensuring the smooth running of the overall marketing team and delivering business reporting and insights.
You will work closely with the Chief Commercial Officer and other members of the Marketing Leadership team to help set the marketing and comms agenda for the broader team, ensuring Koala achieves its brand, communications and commercial growth objectives.
Your mighty team of two will be responsible for gathering customer and category insights, and helping identify opportunities to better match product supply with new pockets of customer demand. You will also lead weekly and monthly reporting forums, ensuring the Australian business is on top of, and responding to changes in performance.
If you are passionate about cutting edge, impactful direct-to-consumer marketing and are excited by the opportunity to play a key part in the Koala Marketing team’s exciting next chapter, we’d love for you to get in touch.
Requirements
What key responsibilities does this role have @ Koala?
- Coordinating effective launches of new products onsite and offsite to ensure sales targets are met
- Running reporting forums like our Weekly Performance Review to ensure the sessions are effective and are facilitating the right conversations and actions to improve business and category results
- Coaching and leading one marketing insights and analytics professional, together delivering the customer, category and marketing insights and reporting needed for the team to operate effectively
- Leading and coordinating sale events and other cross-team marketing initiatives to ensure commercial and customer goals are delivered
- Monitoring product and category performance to marketing teams are leaning into the right opportunities
- Developing and ensuring delivery of product awards and product reviews strategy that generates the best social proof in market for our unique products
- Acting as the voice of the customer for less established categories at Koala to regularly ensure we have effective customer journeys
- Supporting the Marketing Leadership team to improve and innovate our ways of working
Ideal background
- Excellent project management skills - you may have acquired these in a number of spheres, including general marketing management, PMO, strategy consulting, or similar in the startup arena
- 5-7+ years of senior marketing experience at a high growth direct-to-consumer brand or early stage startup
- Several years experience operating in online / digital environments - retail or otherwise - with a strong understanding of user experience and customer journey best practices
- Excellent marketing fundamentals, coupled with a curiosity to learn about and operate at the cutting edge of tactical DTC execution
- Strong stakeholder management and interpersonal skills to drive direction, alignment and results across different functional teams
- Data-driven decision-maker, as comfortable working in excel or google sheets as you are in other programs
- Ability to think strategically and execute tactically - with a bias for jumping on the tools and getting things done
- Understanding of customer insights and research method
Benefits
Treehouse Perks and Privileges
Koala is only great when its employees are happy and we’re one happy bunch!
- WFB/Hybrid working - We’re mixing it up with a couple of days back in the Alexandria Treehouse (office) and work from bed/home (WFB); we want you to do your best work the way that works for you, including from anywhere on the globe (Tamp;Cs apply)!
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
- Tuesday lunches, Monthly barbies, socials and stocked kitchen - With an emphasis on healthy, local and organic produce.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
- Surprise amp; delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.