CRM Digital Marketing Specialist
Universal Biosensors, Australia

Universal Biosensors (UBI) is a world leading ASX-listed Australian company (ASX:UBI) which develops, manufactures and sells biosensors for use in several industries around the world. Our biosensor technology has been used in more than 10 billion measurements for blood glucose monitoring and blood coagulation in diabetes and coagulation patients worldwide. Recently, we have pivoted our technology into the wine industry with our global launch of SENTIA in early 2021 and veterinary industry with PETRACKR in 2023. In addition, we continue to develop new applications for our technology within human health, food and agriculture.

What you will do

UBI is seeking a highly motivated, enthusiastic and driven individual to join our sales amp; marketing (Samp;M) team at the Corporate HQ in Rowville (Victoria) as the CRM amp; Digital Marketing Specialist..

This role will be responsible for implementing, optimizing and managing the online presence for UBI and its products, including social media platforms as well as the delivery of marketing campaigns, promotions and initiatives.

This position works in unison with other members of the Samp;M team to drive the CRM system to deliver maximum value for the business. You'll work to significantly enhance the profile and quality of the various online assets and direct marketing initiatives.

Requirements

We are looking for a proactive candidate who is tertiary-qualified in Business/Marketing/Digital Media (or related) field with a minimum of 3 years’ experience in a similar role.

The role will perform (but not limited to) the following activities:

• Implement and optimize sales processes across the business within HubSpot
• Document process and procedures and training modules to drive adopting and usage of the system across the business
• Generate data and develop dashboards and reports as required to measure KPIs, customer service, sales and marketing activities, and business objectives
• Coordinate the development, design, and implementation of digital marketing initaitives
• Deliver monthly reports across all paid, organic, earned media and social network activities; following specific KPIs to track and enhance digital presence.
• Manage website content and SEO programs; measure the success of campaigns and introduce new initiatives and ideas to drive traffic to the Company’s digital platforms, i.e. FB, LinkedIn, Instagram, websites, etc.
• Collaborate with agency partners to create innovative, relevant and engaging content that can be used across marketing platforms, including social media posts, images, videos, email content and eDMs

You are a self-starter with the ability to work autonomously and collaboratively bringing knowledge and skills such as:-

• Proven track record in a digital marketing role, esp. around social media campaigns.
• Thorough working knowledge in creating workflow/campaign automation using CRM, Adobe or similar graphic design tool.
• Demonstrated experience with numerous marketing tools including Adobe creative Suite, Google Ads and analytics, WordPress, marketing automation and CRM integration.
• Strong working knowledge of SEO principles, i.e. able to supply link-building tactics.
• Advanced Microsoft Excel skills
• Experience with HubSpot as a CRM tool will be a bonus!

You will possess key qualities such as:-

• Strong team player with exceptional customer service
• Strong communication skills over phone, email and other online channels.
• Strong work ethic, positive attitude and high degree of self-motivation
• Well developed analytical, prioritisation and problem solving skills
• Strong commercial acumen
• Resilient, positive and not afraid of hard work
• Demand success in your role!

Benefits

The successful candidate will enjoy the following benefits:-

• Quarterly Staff Awards
• Training amp; Development
• Employee Assistance Program (wellness and counselling benefits)
• Onsite Flu Vaccinations
• Vibrant amp; Collaborative Work Culture
• Novated Leasing via Salary Packaging

This is a rare opportunity with a strong and successful business for someone who has the ability to anticipate needs, innovate and flourish in a fast-paced environment! If you feel you’re ready to take the step forward, let's do it! Please apply with your current CV, highlighting your relevant skill sets and experience!

Please apply ONLY if you have full working rights in Australia

Job Rewards and Benefits