PPC Specialist
Humanforce, Australia
Job Description
Are you a PPC Specialist? An exciting opportunity awaits you at Humanforce! We're on the lookout for a talented Pay Per Click Specialist to join our ranks. The role of the PPC Specialist is instrumental in amplifying our acquisition marketing efforts, geared towards driving remarkable new business growth.
This role places a pivotal emphasis on harnessing the power of data, distilling valuable insights, and deftly crafting strategies for optimising conversion rates across the dynamic spheres of paid search and social channels.
If you possess a passion for driving results through precision and innovation, coupled with a profound understanding of data-driven marketing, we invite you to join us on the Humanforce journey!
About us
Humanforce provides the market leading, employee-centred, intelligent and compliant HCM suite for frontline and flexible workforces, offering highly configurable, best-in-one WFM, HR and Payroll - without compromise.
Our vision is to make work easier and life better by focusing on the employee experience (EX), and the efficiency and optimisation of businesses.
We are on a mission to deliver an exceptional EX for workforces by offering a compelling employee value proposition and great work effectiveness through connection, development and wellbeing, while delivering intelligent manager automation to drive cost optimisation, increased productivity and growth, and enhance compliance confidence for businesses as they adapt to evolving challenges and objectives.
Our approach to flexible work
We’re passionate about people making their own decisions about where and when they work.
Our aim is to facilitate flexible working where possible to support our people to be effective, empowered and productive to achieve both their career and personal goals. Because we recognise working flexibility means different things to different people, we also know flexible working exists in many forms.
Like flexibility to drop off kids? Or maybe early mornings just aren’t your thing! We’re all about that.
We also recognise that everyone is a little different and sometimes you’ll need flexible arrangements that suit your situation. We’ll happily discuss your needs and if we can make it work we will!
What you’ll do
- Drive the dynamic execution of growth-centric strategies across paid search and social channels, breathing life into our new business expansion goals.
- Command the helm of Google Ads and Microsoft Advertising (Bing Ads) for diverse regions, deftly managing daily budgets, bids, captivating ad content, and crafting campaign structures that resonate.
- Curate compelling narratives with Capterra, sculpting budgets and bids that fuel each campaign's triumph across various regions.
- Harness the potential of LinkedIn's budget for each campaign group and region, creating connections that propel our brand to new heights.
- Collaborate with our Acquisition Marketing Manager, infusing campaigns with cutting-edge search and paid social ad copy and content.
- Meticulously track the pulse of all paid search and social campaigns. Convert insights into actionable recommendations, perpetually refining for maximal conversions and swiftly implementing approved enhancements.
- Be the architect of conversion rate optimisation as you contribute to the creation, testing (including A/B experiments), and management of magnetic paid search and social landing pages.
- Exercise your analytical acumen in a relentless pursuit of campaign enhancement. Collaborate seamlessly with the Acquisition Marketing Manager and SEO Specialist to fine-tune campaigns, ensuring aligned linkages and reporting for each.
- Forge unbreakable bonds with internal stakeholders, marketing partners, and agencies, nurturing alliances that shape our marketing trajectory. Your collaborative spirit will be the cornerstone of our success.
What you’ll need
- A proven record of associate to mid-level digital marketing expertise, with a notable focus on PPC and Conversion Rate Optimisation (CRO).
- Experience with tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and A/B testing instruments integral to your toolkit.
- You thrive within a rapid-paced organisational setting, skilfully prioritising tasks for effective outcomes.
- You exhibit an exceptional aptitude for analytical and critical thinking skilfully translating data into valuable insights.
- The ability to seamlessly collaborate with stakeholders across diverse segments of the business, showcasing your collaborative finesse.
- Positivity, energy, and charisma, accompanied by an unwavering work ethic and an acute attention t