About SugarCRMFrom the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission toprovide products and services thatmake the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictabilityby letting our award-winning CRM platform do the work.Our diverse group ofworldwideemployeesareunited and driven by a shared passion for our mission, culture,andvalues. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth check out ourrecent‘Great Place to Work’certification that weareso proud of.Work/life fitand flexibilityfor our teammattersand together we pride ourselves on solving for our customers,always.
What’s more, we are a Remote 1st organization, which means we empower everyone to do their best work from home, on the road, or anywhere in between.If you're ready to grow your career and helporganizations grow betterandfaster, you've come to the right place. Find out more about ourSugarCRM careersand how you can become a part of our journey.
SugarCRM helps growth businesses everywhere provide the most outstanding experiences of all timefor every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing and services are free to focus on people instead of processes. We bring innovation, transparency, integrity, value, and passion to all we do to cultivate customers for life. Why not join us on our mission to shake up enterprise CRM?
As an integral member of the International Marketing team, you will be responsible for the execution of new business and upsell marketing activities in the APAC region designed to support our direct sales team and channel partners. This is an ideal role for a motivated marketing manager with 5+ years of international marketing experience within an enterprise software environment. We are looking for someone who combines creativity with pragmatism, who enjoys working closely with sales to deliver tangible results and who wants to channel their skills and experience into making a real difference.Key Responsibilities:- Help develop and execute regional marketing plans that build pipeline and align with the strategic and tactical business objectives.
- Work closely with our global marketing team to adapt global marketing campaigns and initiatives to the APAC market.
- Collaborate with Marketing, Sales, Business Development and Channel leadership teams to determine direct lead generation and channel marketing strategies.
- Work closely with our regional sales team to gain buy-in and participation in marketing activities.
- Manage and co-ordinate the localisation of marketing material and content (slide-decks, web pages, content, etc.)
- Drive the ROI of activities, tracking and analysing both quantitative and qualitative metrics to determine impact. Use findings to develop and fine-tune plans. Present plans and ROI metrics to marketing leadership and local sales team
- Support the enablement and activation of our APAC partner community.
What you need to succeed- Energy and creativity along with a minimum of 5 years’ experience of technology marketing and pipeline generation
- Excellent communication skills, both verbal and written, in-person and virtual with a strong ability to work effectively on international virtual teams.
- Proven ability to run, manage and measure digital marketing programmes
- A track record in executing a variety of off-line marketing programmes such as events, seminars, and direct mail that successfully engage target market segments and deliver bottom line results.
- Ability to understand and articulate how technologies deliver business benefits.
- A sound understanding of the principles around revenue and pipeline management.
- Knowledge of intent-data driven marketing best practices.
- Strong spoken and written English language skills.
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem