General Manager, Product Marketing
Employment Hero, Australia
Job Description
About us
Employment Hero is an Australian tech unicorn - valued at over $1.25 billion. Our world-class software is the easiest way for small and medium-sized businesses to manage HR, payroll, employee engagement, and benefits. We’ve grown 100% year-on-year since our inception in 2014, and now service over 200,000 businesses and 1 million+ active users globally. We have exciting growth plans for 2023 and beyond, powered by our mission of making employment easier and more valuable for everyone.
We take a Remote First approach with our team. Employment Hero can hire across the world, so long as candidates have eligible working rights and are in a suitable time zone to their colleagues. If you’ve got the skills for the role and the passion for our mission then we want to hear from you!
Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
About the opportunity
We're seeking an accomplished and visionary GM to lead our newly established Product Marketing function. The successful candidate will be responsible for working tightly with our Product Leadership team and Regional Leadership teams to define winning product propositions (minimum loveable product and beyond!) that deliver exceptional value for our customers and markets. You'll develop and execute marketing strategies to drive product awareness, generate demand, and accelerate revenue growth.
In this role, you'll build and lead a small team of product marketers and will collaborate closely with cross-functional teams, including product management, sales, customer experience and operations to ensure successful go-to-market execution.
This role is the critical stitching between Product and GTM. It will be pivotal in how we align world class, industry defining products with regional markets and target customers.
This role will have a significant impact on the future of Employment Hero at a crucial time as we look to disrupt the way employment is managed across the globe. If you are a customer focused product proposition designer with a sharp commercial focus we invite you to apply today.
Key accountabilities
Customer amp; Competitor Insight
- Continuously analyse product market dynamics, competitor offerings, and customer feedback to identify opportunities for innovation and differentiation
- Ensure all Product Portfolios are supported with up to date insights in order to shape product designs
- Understand regional value drivers and needs and ensure they are appropriately incorporated into the Product design
Product Proposition Design
- Support Product Managers and Portfolio GMs to clearly understand value drivers for the target customer group and to design winning propositions that customers love
- Work with our Commercial and Operations teams to leverage existing market insight. Clearly understand target markets and design targeted approaches for market launches
Regional Product Market Fit
- Understand requirements for regional PMF and collaborate across GTM amp; Product to ensure any release is market ready and able to win
Commercial Outcomes amp; Execution
- Support Product Portfolio Managers and Regional MDs to execute and achieve target commercial success from every product launch or feature release
- Collaborate with Commercial Operations to monitor commercial performance across the group
- Support Product Managers and GTM teams to rapidly test and learn, adjusting our approach based on live market learning
Team Leadership and Management
- Recruit, train, and mentor a high-performing team, fostering a culture of collaboration across GTM and Product
What we're looking for
- A combination of strategic thinking, exceptional leadership, and hands-on execution
- Proven experience leading Product Marketing in a global technology company
- Demonstrated experience designing winning customer and product propositions
- Strong analytical skills, with the ability to translate insights into actionable strategies and initiatives
- Exceptional leadership abilities, with a track record of successfully managing and developing high-performing teams
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
- Strong project management skills, with the ability to prioritise tasks, meet deadlines, and deliver results in a fast-paced environment
- Tech-savvy, with a solid understanding of software development processes and experience working with cross-functional teams
- Proven ability to drive business growth, achieve revenue targets, and optimise